From the Site
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
FINNEAS Introduces Us to His Unpredictable "New Girl" in Sultry Music Video
February 4, 2019
With its bluesy instrumentals and seductive vocals, it's no surprise that "New Girl" has become one of heartthrob FINNEAS' most performed tunes.
lovelytheband Tour Opener, Flora Cash Shares a Stunning Piano Ballad with "They Own This Town"
February 4, 2019
Flora Cash's forthcoming EP will be released on March 22 and they're supporting lovelytheband on 'the finding it hard to smile.'
Mallrat and Basenji's "Nobody's Home" Is a Serenely Sweet Sonic Treat
February 4, 2019
When it comes to finding the perfect middle-ground between wonderfully produced electronic music and blissful iridescent pop, Aussies may just do it best.
Alec Benjamin Delivers a Moving Rendition of an Eminem Classic With "Stan"
February 4, 2019
We officially stan Alec Benjamin.
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
She Loves Boon Subverts Expectation on "For The Weekend"
February 12, 2021
New York City native, She Loves Boon, embodies the rebellious and DIY attitude of the hyperpop community, while still leaning on pop and alternative influences.
ella jane Displays a Quiet, Breathtaking Vulnerability on "Thief"
July 9, 2021
With each new single, ella jane continues to balance complex storytelling with angelic vocals.
marcos g Dances Around the Issue of Commitment in "cold feet"
May 4, 2021
"Being scared of commitment and settling is a big fear so to write a pretty, fun song about this scary feeling was great."
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
MICHELLE Has No "EXPIRATION DATE"
January 5, 2022
They say all good things must come to an end, but long live MICHELLE's effortless groove.
John K Is the Sonic Personification of an Eternal Summer
November 19, 2019
As we approach winter, John K's music is arriving at just the right time.
![Only Yours - "Surely I" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/only-yours-ones-to-watch.gif)
Only Yours - "Surely I" [Live + Interview] | Northside Sessions
March 27, 2019
Emerging from Toronto, Only Yours is delivering a healthy dose of anthemic, emotionally-driven indie rock.
Listening to Brendan Bennett's New Single Won't Be "Wasted Time"
March 25, 2019
Bennett has carved out a niche within pop for his sound, and it's a little bit electronic, a little bit hip hop but it's mostly just addicting.
![Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ARLO-ones-to-watch_1558720841.jpg)
Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]
May 24, 2019
ARLO's atmospheric alt-pop is refreshingly pure, and it's about time you treated yourself to his impressive discography.
Ai Bendr Outdoes Herself on Sophomore Release "Runaway"
September 21, 2020
Ai Bendr does not fold under the high pressure and expectations and her new single "Runaway" proves that she's here to stay.