From the Site
![Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morgan-saint-ones-to-watch-2.jpeg)
Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]
February 28, 2019
If you have yet to familiarize yourself with the pop magic of Morgan Saint, you are doing your playlists a grave disservice.
Author:
Maxamillion Polo
![Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dreamer-Boy-Ones-To-Watch-2.jpg)
Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]
February 28, 2019
"It's the summer, it's nostalgic, it's romantic, it's warm and colorful."
Author:
Chelsea Devers
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
Author:
Maxamillion Polo

6 Relatable Moments for Any Young Adult in Anna Clendening's 'Waves' EP
February 27, 2019
Anna Clendening is the very definition of relatable songwriting.
Author:
Kelly Itatani

BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
Author:
Andra Nechita
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
Author:
Alissa Arunarsirakul

Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
Author:
Alyssa Yung

Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Author:
Kelly Itatani

Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Author:
Maxamillion Polo

ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
Author:
Maxamillion Polo

Welcome Whose Rules, The Next Psychedelic Pop Wonder
June 30, 2020
Today we embark on a surreal venture down the rabbit hole with the birth of Whose Rules - a psychedelic pop artist project created by an experienced producer, vocalist, and multi-instrumentalist.
Author:
Jenna Singer

From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
Author:
Jessica Thomas

Mothica Announces Heavy Heart Records, Reimagines Standout Single "Heavy Heart"
October 8, 2021
Following a breakout year, Mothica takes another bold step forward.
Author:
Maxamillion Polo

The Driver Era Is Steering Right Into The Music Scene With "Feel You Now" & Debut Tour
April 1, 2019
The brothers put on an incredibly high energy show that gave a us a nice teaser into what we can expect from these guys moving forward.
Author:
Maggie Einstein

RAYE's "Please Don't Touch" Is a Timeless Pop Outing
December 16, 2019
This is the perfect song to end your year, or better yet, the decade with.
Author:
Maxamillion Polo

Winona Oak Paints a Portrait of Ethereal Melancholy in 'Closure'
January 10, 2020
In the succinct span of six tracks, Oak demonstrates her undeniable promise.
Author:
Maxamillion Polo

Carlie Hanson Finds Herself Lovesick in "Side Effects"
November 25, 2019
Hanson's latest single has us hooked.
Author:
Matthew Rudas

Gavin Haley and Ella Vos Take a Hard Look At Themselves in "The Way I Am"
September 16, 2019
+ Catch Gavin Haley supporting Ashe on her "Mom's First Headline Tour" now!
Author:
Precious Kato
![Jack Gray Treats Us to Soothing Piano Melodies in "Take Our Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jack-gray-ones-to-watch.jpg)
Jack Gray Treats Us to Soothing Piano Melodies in "Take Our Time" [PREMIERE]
April 4, 2019
Jack Gray has perfected an enthralling fusion of organic instrumentation and dynamic electronic synthesis.
Author:
Alissa Arunarsirakul

Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Author:
Jenna Singer