From the Site
![Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morgan-saint-ones-to-watch-2.jpeg)
Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]
February 28, 2019
If you have yet to familiarize yourself with the pop magic of Morgan Saint, you are doing your playlists a grave disservice.
![Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dreamer-Boy-Ones-To-Watch-2.jpg)
Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]
February 28, 2019
"It's the summer, it's nostalgic, it's romantic, it's warm and colorful."
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
6 Relatable Moments for Any Young Adult in Anna Clendening's 'Waves' EP
February 27, 2019
Anna Clendening is the very definition of relatable songwriting.
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
Nessa Barrett Wouldn't Mind You Telling One Last Sweet "lie"
June 23, 2023
"I hope people who listen to this feel an emotion that is hard for us to accept but need to in order to live a fulfilling life."
maye's Pastel-Colored Music Is a Dream Given Sonic Shape
November 12, 2019
maye has found the perfect formula for crafting music that actually feels like a dream.
A R I Z O N A & Avicii Magnify the Importance of Mental Health In "Hold The Line"
June 6, 2019
"We didn't learn until after Avicii's passing that this song had made its way into Tim's hands and really resonated with him."
Alec Wigdahl Is Cutting Through the Noise
April 1, 2020
Wigdahl is evolving alongside the pop genre itself.
Doechii Gifts Us With Every Possible Version of "What It Is"
March 17, 2023
It’s not often that an artist comes out the gate so willing to be experimental.
Ruel's Refreshingly Soulful "Painkiller" Is Just What the Doctor Ordered
May 1, 2019
Ruel is back and better than ever.
Dominic Fike Delivers His Most Heartfelt Work to Date in "Aćaà Bowl" and "Rollerblades"
June 7, 2019
Fike is a musical chimera.
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
BINNY Tries to Resist the Lure in Hypnotic New Single "Retrograde"
June 1, 2020
With inspiration hailing from Mariah Carey, to Drake, and everything in between, BINNY incorporates elements from his favorite R&B artists and love for strong female singers to formulate a potent sound, oozing with charisma and sass.
![Mimoza Opens up About Her Songwriting Collaboration on "Kings & Queens," Her Life Growing up, and New Single [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/red dress copy_1613778019.jpg)
Mimoza Opens up About Her Songwriting Collaboration on "Kings & Queens," Her Life Growing up, and New Single [Q&A]
February 19, 2021
We interviewed the stunning singer Mimoza and discussed the colossal single "Kings & Queens," developing her pop sound and more.