From the Site
![Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morgan-saint-ones-to-watch-2.jpeg)
Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]
February 28, 2019
If you have yet to familiarize yourself with the pop magic of Morgan Saint, you are doing your playlists a grave disservice.
![Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dreamer-Boy-Ones-To-Watch-2.jpg)
Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]
February 28, 2019
"It's the summer, it's nostalgic, it's romantic, it's warm and colorful."
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
6 Relatable Moments for Any Young Adult in Anna Clendening's 'Waves' EP
February 27, 2019
Anna Clendening is the very definition of relatable songwriting.
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
Grady and Whethan Provide the Cinematic Score for Hookup Culture in "Only One"
January 11, 2019
"It's the theme music to casual hookup culture, where both parties involved would just rather only put their feet into relationships."
Ai Bendr Outdoes Herself on Sophomore Release "Runaway"
September 21, 2020
Ai Bendr does not fold under the high pressure and expectations and her new single "Runaway" proves that she's here to stay.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
Kristiane's "Better on Your Own" Is Heartfelt Songwriting at Its Best
July 2, 2021
"Better on Your Own" is an individual heart-to-heart that takes on an air of the universal.
merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
Co-Stanza Wants You to Take a Leap of Faith in "Test the Water"
August 19, 2020
Co-Stanza has written a song overflowing with infectious positivity.
![PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch_1567705461.JPG)
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
Dava Proves Herself with "ASOS"
July 17, 2020
Mesmerizing and trippy is the best way to describe Dava.
Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
Ben Kessler Tells a Coming-of-Age Story Still Being Written With 'Violet'
December 9, 2022
"Violet is the color I see when I close my eyes and do all this dreaming — it is my most scared, introspective space."