From the Site
![Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morgan-saint-ones-to-watch-2.jpeg)
Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]
February 28, 2019
If you have yet to familiarize yourself with the pop magic of Morgan Saint, you are doing your playlists a grave disservice.
Author:
Maxamillion Polo
![Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dreamer-Boy-Ones-To-Watch-2.jpg)
Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]
February 28, 2019
"It's the summer, it's nostalgic, it's romantic, it's warm and colorful."
Author:
Chelsea Devers
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
Author:
Maxamillion Polo

6 Relatable Moments for Any Young Adult in Anna Clendening's 'Waves' EP
February 27, 2019
Anna Clendening is the very definition of relatable songwriting.
Author:
Kelly Itatani

BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
Author:
Andra Nechita
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
Author:
Alissa Arunarsirakul

Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
Author:
Alyssa Yung

Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Author:
Kelly Itatani

Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Author:
Maxamillion Polo

ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
Author:
Maxamillion Polo

PinkPantheress' 'to hell with it' Is a Euphoric and Wistful Glimpse Into Her World
October 15, 2021
<i>to hell with it</i> is evidence that while PinkPantheress' sound may be distinctive, in no way is it one-dimensional.
Author:
Maxamillion Polo

riela Surges Forward With an Effortless Grace on "if you let me"
November 19, 2021
riela truly is casting the light of a star.
Author:
DJ Connor

THE BLSSM Crafts Their Own Vision For Pop With 'Pure Energy'
April 29, 2022
"This is what pop music sounds like to me. This is what I wanted to make."
Author:
Maxamillion Polo
![Tayler Buono Is No Longer Stuck [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tayler Buono press main 1_1594394902.jpg)
Tayler Buono Is No Longer Stuck [Q&A]
July 10, 2020
After her major label debut fell through, Buono turned to the only thing that consistently made sense. Music.
Author:
Paige MacDonald

chloe moriondo Captures the Heart of "living virtually"
August 6, 2020
"I felt like 'living virtually' was fitting because it feels like that's essentially what we do - we're afraid to speak and leave our rooms to begin with, and especially now."
Author:
Ruby Scott

glaive Cements Himself as Hyperpop's Next Star With "eyesore"
November 15, 2020
The 15-year-old artist is already carving out an impressive discography, having released eight songs in 2020 alone.
Author:
Ruby Scott

Raegun Releases Her Attention-Grabbing Debut EP 'Cherry Blossom Blooms'
April 19, 2021
In <i>Cherry Blossom Blooms</i>, Raegun is able to fit a wide range of ideas and sounds into a short but sweet runtime
Author:
Tyler Borland

Let E L E Y's "Do Me Like That" Cool You Off This Summer
July 7, 2021
With a voice reminiscent of The Weeknd and Khalid, E L E Y isn't one you'll want to miss.
Author:
Precious Kato

Making (Not Raw) Fried Chicken With payton | Bone Apple Tea
December 16, 2021
payton may have a knack for racking up fans in the millions but can he cook chicken all the way through?
Author:
Ruby Scott

Zack Bia Enlists 347aidan and Lil Yachty For the Effortlessly Infectious "One of Those Days"
February 23, 2023
Bia's latest nostalgic sun-dripped track is giving us life.
Author:
Alessandra Rincon