From the Site
Baby Rose Reminds Us Why It's Called the Blues on "All To Myself"
July 1, 2019
With a voice that can move mountains, it's no wonder that Baby Rose has caught the attention of SZA, Kehlani, and J. Cole.
Maude Latour's "Starsick" Contains the Answers of the Universe
July 1, 2019
"The Revolution is the concept that everyone's primary goal in life should be mindfulness and empathy, and defining your own spirituality based on total love for yourself and others"
Scarypoolparty's "Tonight" Is an Instant Classic
June 28, 2019
Co-produced by himself and his mentor Twin Shadow, who himself is a force to behold, the track opens in idyllic yet slightly ominous fashion.
boy pablo and Jimi Somewhere's "Never Cared" Captures a Special Moment
June 28, 2019
boy pablo + Jimi Somewhere + a toy Casio keyboard + a radiant guitar = "Never Cared," an organic summer track full of floating synth sounds and passionate vocals.
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch-3_1561752478.jpg)
BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]
June 28, 2019
The initial excitement surrounding BENEE is not unlike that of the first time we heard tale of a young Billie Eilish.
Chase Atlantic's 'PHASES' Is an Astronomical Journey Worth Taking
June 28, 2019
"Chase Atlantic is now dwelling within a realm of its own; it's both scarily isolating and blissfully euphoric at the same time. Welcome to a whole new era."
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
![Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Photo Mar 01, 5 50 31 PM_1561662161.jpg)
Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]
June 27, 2019
With an eccentric fashion style and distinctive sound, Lee is fearless, bold and authentically herself.
![Gabrielle Current Muses on Love and Loss in the Timeless "If I Fall" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Gabrielle-Current-if-i-fall_1619628394.jpg)
Gabrielle Current Muses on Love and Loss in the Timeless "If I Fall" [Premiere]
April 28, 2021
"With this song, I wanted to capture how loss gave me a new understanding of myself."
![Mindy Explores Violence and Healing in "Am I Alive" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mindy-am-i-alive_1622037612.jpg)
Mindy Explores Violence and Healing in "Am I Alive" Video [Premiere]
May 26, 2021
"'Am I Alive' is about my struggles with violence and the relentless cycles of murder, pain, and healing."
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
![Babygirl Talk Finding Humor in Sadness, Growth as Songwriters, and New Single "Nevermind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Picture1_1616194729.jpg)
Babygirl Talk Finding Humor in Sadness, Growth as Songwriters, and New Single "Nevermind" [Q&A]
March 19, 2021
We were lucky enough to be able to virtually sit down with Babygirl to find out more about their story and what's next for them.
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
tiny deaths Looks Into the Corrupt World of Fame in "the Jump"
October 15, 2020
Los Angeles dream pop artist tiny deaths has something she wants to ask in her latest single "The Jump."
Benjy Ali Boasts Soulful Vocals on the Reassuring "ALRIGHT"
January 29, 2021
Singer, songwriter, and, producer Benjy Ali demands attention with his soulful delivery and introspective songwriting.
Amelia Moore's “over my ex” Embraces the Harsh Reality of Not Being Ready to Move On
September 5, 2023
Moore's “over my my ex” is a not-so-quiet testament to her impending pop reign.
Omar Apollo Sheds His Skin in the Crystalline ‘Live For Me’
October 9, 2023
'Live For Me' has officially landed and as expected, it’s better than we expected.
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."