From the Site
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg)
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
![Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mothica-stream-ones-to-watch_1565971355.jpeg)
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
"Losing Me" by Gabrielle Aplin & JP Cooper For The Win
August 15, 2019
We could go on and on about how this track is the perfect marriage of vibe and soul... of sweet and salty...a metaphorical PB & J, but just t hit play and let your ears do the work.
Christian French Creates a Whirlwind of Emotions in His Captivating 'bright side of the moon' EP
August 15, 2019
While French has been on tour with Quinn XCII and Chelsea Cutler, he will be headlining his own tour this fall.
Claud's "Miss You" is the Perfect Wistful End of Summer Song
August 14, 2019
The non-binary, bedroom pop-singer is already clocking in millions of streams due to the relatability of their outsider love anthems.
![UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/final-child-ones-to-watch_1565809242.jpg)
UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]
August 14, 2019
"That's where the inspiration behind the video came from. Somebody's view on their own lies, trying to keep 'em under control."
Who Is mxmtoon? | mxmtoon on BTS, Life Is Strange, and Favorite TikTok Trend
September 7, 2021
Meet the DIY artist blending painful honesty and palpable sincerity.
![Julius Cowdrey Takes Us on an Emotional Voyage with Impassioned Double Release [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/julius-cowdrey-ones-to-watch.jpg)
Julius Cowdrey Takes Us on an Emotional Voyage with Impassioned Double Release [PREMIERE]
April 25, 2019
Both singles narrate a trying time in Cowdrey's life, illustrating a feeling of being let down by the ones you loved and trusted the most.
![Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marius-ones-to-watch-2.jpg)
Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]
March 21, 2019
Rising producer and multi-instrumentalist Marius is equal parts offbeat, outlandish and mesmerizing.
Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
Evann McIntosh Exudes Confident Feminine Energy on "WIYULD"
July 22, 2020
Sixteen-year-old singer/songwriter Evann McIntosh is back with her first new song of the year.
Ally Nicholas Shows Guts and Guile on "Warning Signs"
February 3, 2021
22-year-old Ally Nicholas is the new kid on the alt-pop block who possesses a remarkably seasoned sound for a newcomer.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.