From the Site
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg)
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
![Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mothica-stream-ones-to-watch_1565971355.jpeg)
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
"Losing Me" by Gabrielle Aplin & JP Cooper For The Win
August 15, 2019
We could go on and on about how this track is the perfect marriage of vibe and soul... of sweet and salty...a metaphorical PB & J, but just t hit play and let your ears do the work.
Christian French Creates a Whirlwind of Emotions in His Captivating 'bright side of the moon' EP
August 15, 2019
While French has been on tour with Quinn XCII and Chelsea Cutler, he will be headlining his own tour this fall.
Claud's "Miss You" is the Perfect Wistful End of Summer Song
August 14, 2019
The non-binary, bedroom pop-singer is already clocking in millions of streams due to the relatability of their outsider love anthems.
![UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/final-child-ones-to-watch_1565809242.jpg)
UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]
August 14, 2019
"That's where the inspiration behind the video came from. Somebody's view on their own lies, trying to keep 'em under control."
Claud's "Miss You" is the Perfect Wistful End of Summer Song
August 14, 2019
The non-binary, bedroom pop-singer is already clocking in millions of streams due to the relatability of their outsider love anthems.
Charli XCX, Clairo, Yaeji, and the Pop Futurism of "February 2017"
September 6, 2019
The future of pop belongs to Charli, baby.
![Girl Wilde's New Single Will Leave You "Probably Crying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch-recropped_1561056679.JPG)
Girl Wilde's New Single Will Leave You "Probably Crying" [PREMIERE]
June 20, 2019
"'Probably Crying' is...a way of taking responsibility for what it means to be a happy and healthy person, and not blaming my own mess on my imperfect (yet beautiful) relationships or life circumstances."
ROLE MODEL Answers Questions While Painting a Pretty Picture | Lollapalooza 2022
August 11, 2022
We were lucky enough to sit down with ROLE MODEL at this year’s Lollapalooza for a one-on-one art lesson.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
BabyJake is "MadHappySad" About You
May 26, 2020
"It's about the feelings that come up when you're with someone who's probably not the right person for you, and they just make you feel all these emotions at the same time. MadHappySad."
Annika Bennett Is Forcing All of Us to "Sober Up"
August 27, 2020
"I was trying to capture the feeling of missing a younger, simpler version of myself who hadn't been forced to face her flaws yet"
Tai Verdes Brings Our Dreams to Life in “Sandman”
June 27, 2023
Verdes makes our dreams come true in his latest single.
Max Leone's "The Beach" Effortlessly Pulls You In
April 16, 2020
Leone's latest has us reminiscing about the feeling of saltwater and lost love.
'Oh No, Not Again!' Sees Alexander 23 Writing His Feelings in Permanent Ink
February 19, 2021
Like crying alone in the Target parking lot, there is a unique universality to Alexander 23's touching moments of personal reflection.