From the Site
The Band CAMINO Doesn't Have to 'tryhard' to Be the Best Alternative Rock Band in Town
August 23, 2019
"The entire reason we're here is to create something bigger than ourselves."
Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
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Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
The Driver Era Take Us On Tour in Energetic "Feel You Now" Music Video
April 16, 2019
From disregarding genre boundaries to walking away from their record deal with Hollywood Records, the Lynch brothers are fearless.
Cuco Links Up With Jean Carter for a Love/Hate Bop in "Bossa No Sé"
May 23, 2019
The new single, which is set to appear on Cuco's long-awaited debut album via Interscope Records, also arrives ahead of his forthcoming North American tour.
Tessa Violet on Her Odd Search History and dodie's Hidden Talent | Truth or Dare
October 3, 2019
From sharing her recent Google search history, letting us in on dodie's hidden talent, and alerting us to the danger of Victorian-era stairs, this is Tessa Violet.
![Electro-pop Duo Bahari Shuts Down One-Sided Relationships with ":(" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bahari-ones-to-watch.jpg)
Electro-pop Duo Bahari Shuts Down One-Sided Relationships with ":(" [PREMIERE]
May 9, 2019
Bahari is a growing force with a strong mission to console those who are hurting and seeking comfort with their electro-pop melodies.
![For Holly Humberstone, Baring Her Heart and Soul Comes Naturally [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/holly-humberstone-interview-2_1636737005.png)
For Holly Humberstone, Baring Her Heart and Soul Comes Naturally [Q&A]
November 11, 2021
"I don't think I'll ever feel like I've written my best song. It's a blessing and a curse."
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
Stranger Things' Maya Hawke Is Ready to Tell Her Own Story
May 5, 2020
With a remarkable self-awareness, Hawke intertwines folk's candid charm with a dazzling tenacity that screams Billboard Hot 100.