From the Site

The Band CAMINO Doesn't Have to 'tryhard' to Be the Best Alternative Rock Band in Town
August 23, 2019
"The entire reason we're here is to create something bigger than ourselves."
Author:
Alissa Arunarsirakul

Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
Author:
Allissa Williams

beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
Author:
Maxamillion Polo

FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
Author:
Maxamillion Polo
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Author:
Jessica Thomas
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
Author:
Alissa Arunarsirakul
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Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Author:
Luc Fatton

Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
Author:
Maxamillion Polo
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Author:
Alissa Arunarsirakul

Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
Author:
Hannah Cotter

Amy Shark Opens Up About Cheating in Heartbreaking "Mess Her Up" Video
March 1, 2019
"It's beautiful, dramatic and heartbreaking all at once."
Author:
Kelly Itatani

Nessa Barrett's "die first" Is Your Heart-Wrenching Summer Soundtrack Moment
June 28, 2022
If you are ready to get in your feels on a nice summer day, this is the song you've been waiting for.
Author:
Dillon Stave

Alec Benjamin's "Must Have Been The Wind" Is a Glimpse at Human Kindness
June 13, 2019
Phoenix-raised singer/songwriter Alec Benjamin was one of 2018's breakout artists, and fans have been eagerly awaiting what he has coming out in 2019.
Author:
Jess Myers

Cavetown Revisits the Arresting World of "Devil Town"
January 14, 2019
Centered around the divorce of Skinner's parents, "Devil Town" has long existed as one of his back catalog's most personal and powerful works.
Author:
Maxamillion Polo

Omar Apollo's "Killing Me" Sees Him Caught Between Love and Infatuation
March 15, 2022
Apollo is equally ready to welcome a new era and a new sound.
Author:
Holly Alvarado

Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Author:
Maxamillion Polo

Meet carpetgarden, the Misfit Indie Pop Icon Embracing Optimistic Nihilism
December 9, 2021
"'IDC' is a really chaotic song about embracing identity and flaws and giving up in the most positive way."
Author:
Alessandra Rincon
![Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/choker-ones-to-watch-2.jpg)
Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]
March 19, 2019
Though his vocals are often likened to Frank Ocean, Choker deserves to be discussed as a storm of his own.
Author:
Anna Scholfield

again&again Is the International Collective You Need to Keep on Your Radar
July 31, 2020
again&again is a glorious melting pot of varied sounds and ideas.
Author:
Ruby Scott

Tate McRae's "she's all i wanna be" Is All I Wanna Listen to
February 7, 2022
"she's all i wanna be" is a sadly relatable confession in the guise of a pop stunner.
Author:
Tatum Van Dan