From the Site
The Band CAMINO Doesn't Have to 'tryhard' to Be the Best Alternative Rock Band in Town
August 23, 2019
"The entire reason we're here is to create something bigger than ourselves."
Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
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Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Lauren Sanderson, From Pandemic to PRIDE [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lauren-sanderson-interview_1625078218.jpg)
Lauren Sanderson, From Pandemic to PRIDE [Q&A]
June 30, 2021
We sit down for a candid conversation with a soon-to-be Midwestern pop star.
Alexander 23 Delivers Another Heart-Tugging Earworm in "I Wanna Live Forever
April 3, 2023
"I Wanna Live Forever" is a genuine moment of bliss captured in amber.
Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."
bludnymph's "Watch Me" Is an Alluring Siren's Call
April 26, 2023
bludnymph continues to challenge pop music’s tried and true structure.
![Jutes' "Bad Dream" is a World of Dysphoria [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Bad dream jutes otw_1597941659.jpg)
Jutes' "Bad Dream" is a World of Dysphoria [Premiere]
August 20, 2020
Canadian-native, Jutes, has blessed us with the video for "Bad Dream."
Katya Mila's "Fake Friends" Welcomes Us Into Her World
December 29, 2020
For her final release of 2020, Katya Mila released her most intimate song to date.
Priya Ragu Proves Music Is a Universal Language With "Chicken Lemon Rice"
February 10, 2021
Tamil-Swiss artist Priya Ragu has released her latest single, "Chicken Lemon Rice," the follow up to her critically acclaimed debut song, "Good Love 2.0."
![Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tiny jag - otw_1602182555.jpg)
Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]
October 8, 2020
Tiny Jag perfectly fuses pop, hip hop, alternative, and R&B music into her own sound incomparable to others.
Alex Porat Walks Us Through Her Iridescent Mini Album 'Miss Sick World,' Track By Track
October 6, 2021
Porat delivers on a project full of emotional and sonic highs.
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.