From the Site
The Band CAMINO Doesn't Have to 'tryhard' to Be the Best Alternative Rock Band in Town
August 23, 2019
"The entire reason we're here is to create something bigger than ourselves."
Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
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Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
flowerkid Bares His Soul on "It's Happening Again"
June 30, 2021
flowerkid presents a vision of mainstream pop as sonic group therapy.
Chelsea Collins Bids a Sweet Farewell to a Toxic Ex on "Wish U Hell"
January 26, 2022
"'Wish U Hell' evokes the nostalgic feeling of being nine years old, jumping on my bed, pretending I'm a rockstar."
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Juice Drops a Late Contender For Song of the Summer With "Superimposed"
August 6, 2021
"Superimposed" doesn't invite you to just dance along but urges you to lose yourself alongside Juice.
![Crooked Teeth Cuts Ties With Toxicity on "Hallelujah" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/crooked-teeth-hallelujah_1628786207.jpeg)
Crooked Teeth Cuts Ties With Toxicity on "Hallelujah" [Premiere]
August 12, 2021
"... it's about a falling out of a relationship and walking away and really the stain of it all."
Abby Sage Walks Us Through Her Stunning Debut EP 'Fears of Yours & Mine,' Track By Track
November 12, 2021
Following the trajectory of a relationship from start to finish, <i>Fears of Yours & Mine</i> is a deeply emotional journey.
Riovaz Teams Up With Kanii For the Chaotic, Dance-Inducing "waiting alonE"
August 12, 2023
"It feels like when you go home with someone and never see them again. Really fun but kinda dark at the same time."
Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.
FRENSHIP Previews Their Debut Album With the Captivating "Keep You Close"
April 24, 2019
FRENSHIP returns with yet another breathtaking number.
Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.