From the Site
The Band CAMINO Doesn't Have to 'tryhard' to Be the Best Alternative Rock Band in Town
August 23, 2019
"The entire reason we're here is to create something bigger than ourselves."
Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
_1566435639.jpg)
Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![KIITA Entrances Us All with Deathly Lullaby, "Temptation" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiita-ones-to-watch-crop_1564524418.JPG)
KIITA Entrances Us All with Deathly Lullaby, "Temptation" [PREMIERE]
July 30, 2019
Dreamy yet dangerous, the new release entrances and entices its listeners.
![Juke Ross Takes Us Behind the Scenes of His Sold-Out Show in "Drifting Apart" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch-4_1576087200.jpg)
Juke Ross Takes Us Behind the Scenes of His Sold-Out Show in "Drifting Apart" Video [Premiere]
December 11, 2019
"'Drifting Apart' is a song about me having to leave home for the first time and really not knowing how to."
Pale Waves Learn From the Past “The Hard Way” in Heart-Wrenching Single
July 21, 2022
"I hope it'll influence people to stand up for those who need help."
Zacari Drops "Edamame" and a Rendition of Kate Bush's "This Woman's Work"
April 21, 2020
Zacari relishes in moments of tender pop-R&B introspection.
Tayler Buono Is Finally Able to Put the Past Behind Her in "IFHU" Video
April 29, 2021
"The music video for 'IFHU' was a heartbroken girls' dream to make".
kmoe Drops Glitchy, Experimental "gloves" Visual
May 20, 2021
"gloves" embodies internet culture, a DIY aesthetic, and the spirit of the underground community dubbed as hyperpop.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Not Better, Understood: a Conversation With Alexander 23 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexander-23-interview-live_1629405700.jpeg)
Not Better, Understood: a Conversation With Alexander 23 [Q&A]
August 19, 2021
"I feel like asking someone to feel better when they listen to music is kind of a tremendous ask..."
Justus Bennetts Continues His Winning Streak With "Insomniac"
August 23, 2021
Justus has gone from having a couple of thousand streams to his name to establishing himself as an artist to be contended with.
Honeycraft and Tim Atlas Take a Dreamlike Approach to Detachment in "Inside"
May 3, 2019
The effortlessly dreamy project of Catherine Rose Smith, the up-and-coming artist makes music in the vein of her self-described "dream disco."