From the Site
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
John K Is the Sonic Personification of an Eternal Summer
November 19, 2019
As we approach winter, John K's music is arriving at just the right time.
![Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blood-cultures-ones-to-watch_1574190777.jpg)
Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]
November 19, 2019
"Music is that unquantifiable consciousness in the meat puppet."
Lewis Capaldi Reflects in "Before You Go," His Most Personal Tune to Date
November 19, 2019
Capaldi has come a long way since playing shows at pubs.
Elohim Blows Us Away With 'Reimagined: Live at Hollywood Forever'
November 19, 2019
Whoever said that true beauty cannot be captured has obviously never listened to Elohim's 'Reimagined: Live at Hollywood Forever.'
Lana Del Rey Brings Out Matt Maeson to Perform "Hallucinogenics"
November 18, 2019
The collaboration we never knew we so desperately needed.
'It Was A Sad Fucking Summer' for Olivia O'Brien
November 18, 2019
O'Brien's new micro-mixtape has us wrapped up in an oversized infinity scarf of our feels.
Cailin Russo Is Letting a Toxic Relationship "Fade" Away
November 18, 2019
Russo's latest single feels like a tight hug from a close friend after a long day.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
bülow Continues Her Reign As Pop Royalty with 'Crystalline' EP
April 8, 2019
Known for her edgy lyrics and relentlessly catchy melodies, pop songstress bülow is digging even deeper into the young female experience with her new EP.
The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Bahari - "Savage" (Live) | All Eyes On
January 21, 2020
Bahari delivers an electrifying performance of "Savage."
dev soter Showcases His Beautiful Falsetto on "Brainless"
January 28, 2021
dev soter immediately pulls you in with his powerful falsetto and emotive tone on "Brainless"
chloe moriondo Bites Back With "Hell Hounds" and ‘Blood Bunny Deluxe’
June 10, 2022
"This is the beginning of a shiny new era and i hope everyone loves it!!"
Renao Makes a Momentous Introduction With His Debut Single "Nobody"
January 12, 2022
Renao's music is in no way confined to the London bedroom in which he makes it.
SYTË Search For Love in Cinematic Visual For "Where Did the Love Go"
May 4, 2022
SYTË is looking to change the landscape of modern pop music
LÉON and Grey Join Forces in the Inimitably Infectious "Want You Back"
January 10, 2019
+ Be sure to keep an eye peeled for exciting LÉON announcements to come!
Ava Max Is Feeling the Halloween Spirit in "Freaking Me Out" Video
October 31, 2019
All hail the new queen of Halloween ðŸ'»