From the Site
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
John K Is the Sonic Personification of an Eternal Summer
November 19, 2019
As we approach winter, John K's music is arriving at just the right time.
![Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blood-cultures-ones-to-watch_1574190777.jpg)
Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]
November 19, 2019
"Music is that unquantifiable consciousness in the meat puppet."
Lewis Capaldi Reflects in "Before You Go," His Most Personal Tune to Date
November 19, 2019
Capaldi has come a long way since playing shows at pubs.
Elohim Blows Us Away With 'Reimagined: Live at Hollywood Forever'
November 19, 2019
Whoever said that true beauty cannot be captured has obviously never listened to Elohim's 'Reimagined: Live at Hollywood Forever.'
Lana Del Rey Brings Out Matt Maeson to Perform "Hallucinogenics"
November 18, 2019
The collaboration we never knew we so desperately needed.
'It Was A Sad Fucking Summer' for Olivia O'Brien
November 18, 2019
O'Brien's new micro-mixtape has us wrapped up in an oversized infinity scarf of our feels.
Cailin Russo Is Letting a Toxic Relationship "Fade" Away
November 18, 2019
Russo's latest single feels like a tight hug from a close friend after a long day.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
IAMREBELWILL Acts as a Voice For the Underrepresented in "Addicted"
May 28, 2021
"As a proud queer black man I wanted to create something that gave a voice to my experience and a voice to folks whose stories the majority of time are not told."
Caitie Turner's 'Heartbroken and Milking It' Is For the Hopeless Romantic in All of Us
July 19, 2021
"After lots of crying, trying to manifest a better boyfriend, and a whole lot of mental energy later, <i>Heartbroken and Milking It</i> was born!"
![Sally Boy Finds the Truth in the Lies We Tell Ourselves [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-interview_1636041503.jpg)
Sally Boy Finds the Truth in the Lies We Tell Ourselves [Q&A]
November 4, 2021
"What truly makes me continue to love music and art is how much there is that I still have to learn."
![Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Olivia Lunny Bedsheets otw_1603735910.jpg)
Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]
October 26, 2020
We're excited to premiere the official music video for "Bedsheets."
'Who Am I?' Is the Optimistic and Resilient Return of Pale Waves
February 17, 2021
Fans have been excitedly anticipating the return of the Manchester pop-punk-meets-indie-rock group, and Pale Waves has finally rewarded their patience with 11 new tracks.
Rising UK Star Mimi Webb Shows No Signs of Stopping With "Dumb Love"
June 23, 2021
Webb has a voice sure to stop you dead in your tracks.
girli Announces 'why am i like this??' EP With the Nostalgic Pop Anthem "Cheap Love"
March 31, 2023
"It's a love song to love."
Ashnikko Captures the Chaos of a World on Fire in 'WEEDKILLER'
August 29, 2023
The breakout pop embarks on a quest to rediscover autonomy and cement her identity.
Katya Mila's "Fake Friends" Welcomes Us Into Her World
December 29, 2020
For her final release of 2020, Katya Mila released her most intimate song to date.