From the Site
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
John K Is the Sonic Personification of an Eternal Summer
November 19, 2019
As we approach winter, John K's music is arriving at just the right time.
![Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blood-cultures-ones-to-watch_1574190777.jpg)
Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]
November 19, 2019
"Music is that unquantifiable consciousness in the meat puppet."
Lewis Capaldi Reflects in "Before You Go," His Most Personal Tune to Date
November 19, 2019
Capaldi has come a long way since playing shows at pubs.
Elohim Blows Us Away With 'Reimagined: Live at Hollywood Forever'
November 19, 2019
Whoever said that true beauty cannot be captured has obviously never listened to Elohim's 'Reimagined: Live at Hollywood Forever.'
Lana Del Rey Brings Out Matt Maeson to Perform "Hallucinogenics"
November 18, 2019
The collaboration we never knew we so desperately needed.
'It Was A Sad Fucking Summer' for Olivia O'Brien
November 18, 2019
O'Brien's new micro-mixtape has us wrapped up in an oversized infinity scarf of our feels.
Cailin Russo Is Letting a Toxic Relationship "Fade" Away
November 18, 2019
Russo's latest single feels like a tight hug from a close friend after a long day.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
MICHELLE Has No "EXPIRATION DATE"
January 5, 2022
They say all good things must come to an end, but long live MICHELLE's effortless groove.
Emma Ogier Tackles Life Head-On in Sophomore Single "Consider Me a Winner"
July 31, 2023
Meet the rising artist who has caught they eyes of Maggie Rogers and more.
spiderblush Is Done With Running Away in "i can't go back home"
November 22, 2023
"I’m just running away from everything—people, places, and especially time. But I can’t escape myself, and I can’t stop time.”
![Navvy Opens up About Heartbreak, 'Cats,' and Her Latest EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/navvy otw_1599850428.jpg)
Navvy Opens up About Heartbreak, 'Cats,' and Her Latest EP [Q&A]
September 11, 2020
We caught up with Navvy, an Auckland-based artist, about virtual writing sessions, getting over heartbreak, and her new EP.
Brace Yourself for Sigrid's 'Sucker Punch' of Electro-Pop Varieties in Debut Album
March 11, 2019
Reviving the rebellious side of pop music, the 22-year-old shines with non-conformist and progressive attitudes toward the femininity in pop culture.
![Only Yours - "Surely I" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/only-yours-ones-to-watch.gif)
Only Yours - "Surely I" [Live + Interview] | Northside Sessions
March 27, 2019
Emerging from Toronto, Only Yours is delivering a healthy dose of anthemic, emotionally-driven indie rock.
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
LoveLeo Revels in the Creative Process in Debut EP 'LOOK AT THIS MESS IVE MADE'
July 20, 2020
Each and every track from LoveLeo's debut EP is a testament to his unique ability to exist and create outside his comfort zone.
Listening to Brendan Bennett's New Single Won't Be "Wasted Time"
March 25, 2019
Bennett has carved out a niche within pop for his sound, and it's a little bit electronic, a little bit hip hop but it's mostly just addicting.
![Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ARLO-ones-to-watch_1558720841.jpg)
Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]
May 24, 2019
ARLO's atmospheric alt-pop is refreshingly pure, and it's about time you treated yourself to his impressive discography.