From the Site
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
John K Is the Sonic Personification of an Eternal Summer
November 19, 2019
As we approach winter, John K's music is arriving at just the right time.
![Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blood-cultures-ones-to-watch_1574190777.jpg)
Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]
November 19, 2019
"Music is that unquantifiable consciousness in the meat puppet."
Lewis Capaldi Reflects in "Before You Go," His Most Personal Tune to Date
November 19, 2019
Capaldi has come a long way since playing shows at pubs.
Elohim Blows Us Away With 'Reimagined: Live at Hollywood Forever'
November 19, 2019
Whoever said that true beauty cannot be captured has obviously never listened to Elohim's 'Reimagined: Live at Hollywood Forever.'
Lana Del Rey Brings Out Matt Maeson to Perform "Hallucinogenics"
November 18, 2019
The collaboration we never knew we so desperately needed.
'It Was A Sad Fucking Summer' for Olivia O'Brien
November 18, 2019
O'Brien's new micro-mixtape has us wrapped up in an oversized infinity scarf of our feels.
Cailin Russo Is Letting a Toxic Relationship "Fade" Away
November 18, 2019
Russo's latest single feels like a tight hug from a close friend after a long day.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
georgee Finds Salvation In Solitude in “Tell Me”
June 22, 2022
“tell me” is a jazzy love letter to lost romance and the healing power of isolation.
riela Surges Forward With an Effortless Grace on "if you let me"
November 19, 2021
riela truly is casting the light of a star.
Wario Slim Takes Us Back to the Early 2000's With "Because of You"
November 19, 2021
If you didn't get the memo, pop-punk is back (not like it ever left)
Making (Not Raw) Fried Chicken With payton | Bone Apple Tea
December 16, 2021
payton may have a knack for racking up fans in the millions but can he cook chicken all the way through?
THE BLSSM Crafts Their Own Vision For Pop With 'Pure Energy'
April 29, 2022
"This is what pop music sounds like to me. This is what I wanted to make."
The Faim Plays Who's Most Likely To...?
September 17, 2019
In addition to gracing the world with a host of new anthemic tracks, The Faim is currently hitting the road with Stand Atlantic on their Ones To Watch and The Noise - presented tour.
ilo ilo Finds Themselves Torn Between a Toxic and Intoxicating Relationship in "habits"
October 3, 2019
"habits" finds ilo ilo at their most well-refined, carving out a niche somewhere between electronic-laden ecstasy and sentimental indie pop.
Watch Dizzy Fae's Quirky Clip For "Gut Talk"
March 13, 2020
Love comes in many shapes, sizes, and species. Watch Dizzy Fae's new video for "Gut Talk."
Casper Jones Is Passionate From Miles Away in "Ghost Town" Visual
March 8, 2021
Fresh from the success of last year's 'GRAY' EP, NY-based pop artist Casper Jones returns to us with the video for "Ghost Town."
![Crooked Teeth Cuts Ties With Toxicity on "Hallelujah" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/crooked-teeth-hallelujah_1628786207.jpeg)
Crooked Teeth Cuts Ties With Toxicity on "Hallelujah" [Premiere]
August 12, 2021
"... it's about a falling out of a relationship and walking away and really the stain of it all."