From the Site
Winona Oak Paints a Portrait of Ethereal Melancholy in 'Closure'
January 10, 2020
In the succinct span of six tracks, Oak demonstrates her undeniable promise.
Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
Isaac Dunbar Stans Lady Gaga in a Haunting Cover of "Princess Die"
January 9, 2020
Dunbar stans Gaga, and in turn, we stan Dunbar.
The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Welcome to the Transfixing World of sophie meiers
January 9, 2020
meiers is the Internet's best-kept secret. At least for now.
Amindi and Kari Faux's "Love Em Leave Em" Is the Decade's First Anthem for Ladies
January 9, 2020
Heed the advice of Amindi and Kari Faux. Chase a bag, not a man.
Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
Nina Nesbitt and Gabrielle Aplin Rediscover Themselves in "Miss You 2"
January 6, 2020
"Miss U 2" is a self-addressed letter written in the hopes of rediscovering long lost dreams, desires, and goals
DeathbyRomy Is Giving Pop a Goth Makeover
January 3, 2020
It is only a matter of time until Romy and her goth aesthetic to carve out a significant niche in the music world.
PinkPantheress Remains the Princess of Gen Z Pop With "Mosquito"
September 29, 2023
"Mosquito" is a catastrophic love song masked by a bubblegum pop blanket.
![Clubhouse Is Making Their Way Through Life, Curveballs and All [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clubhouse-no-way_1633537004.png)
Clubhouse Is Making Their Way Through Life, Curveballs and All [Q&A]
October 6, 2021
From overcoming cancer to embarking on tour with one of their favorite bands, Clubhouse is taking every moment in stride.
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
![Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ggfo-ones-to-watch.jpg)
Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]
April 18, 2019
Upon the first listen of "Terrified," it's obvious that GGFO is heavily influenced by contrasting elements of synth-pop, funk, and hip-hop.
Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
![Benji Lewis Begins To Recover From Heartbreak in "Is It Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benji-lewis-ones-to-watch 2.jpeg)
Benji Lewis Begins To Recover From Heartbreak in "Is It Love" [PREMIERE]
February 20, 2019
A moving electro-pop ballad that revolves around themes of letting go, moving on and trying to recover from heartbreak.
Genre-Bending Easy Life Surprises Us with Interstellar 'Spaceships' Mixtape
March 18, 2019
Take an eclectic journey through jazz instrumentals, R&B harmonies, hip-hop beats, and alternative pop melodies.
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
Who Is Griff?
September 29, 2022
Earning praise from Dua Lipa and Taylor Swift, we sit down with the UK star on the rise.