From the Site
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Mae Muller Is No Man's "Therapist"
January 24, 2020
"We are not here to teach men how to behave, we are not their mothers, or their therapists..."
Vistas Has the Cure for Any "Sucker" in Love
January 23, 2020
"At times, everyone can do daft things when they've fallen for someone."
mxmtoon Doesn't Believe in Wasted Time
January 23, 2020
"...dream as big or as small as you dare to, live authentically, and do so unapologetically."
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Bahari - "Savage" (Live) | All Eyes On
January 21, 2020
Bahari delivers an electrifying performance of "Savage."
Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
Justice Carradine Questions Heartbreak in "Necessary Evil"
January 21, 2020
Carradine has the promise of a veritable pop tour-de-force.
![Sirens of Lesbos Take Us on a Mental Journey With "How Many Miles" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sirens of Lesbos - otw_1590694901.jpg)
Sirens of Lesbos Take Us on a Mental Journey With "How Many Miles" [Premiere]
May 28, 2020
"How Many Miles" is the perfect soundtrack for your mental journey; a glimpse of heeded optimism with vibrant, visual lyrics and a retro melange of family sitcom sounds that make you want to start out on a journey despite the limitations.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
Elliot Lee and GIRLI Unleash Daring "Pink (Freak)" Remix
February 17, 2022
"I've just always made what feels right in the moment and written words that help me heal."
![gnash Reveals Secrets About His Broken Hearts Club Tour and The Meaning Behind Debut Album, 'we' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gnash-ones-to-watch copy.jpg)
gnash Reveals Secrets About His Broken Hearts Club Tour and The Meaning Behind Debut Album, 'we' [Q&A]
February 20, 2019
"If we feel together, then we feel better."
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Nessa Barrett Conjures Up a Whirlwind Romance With "american jesus"
May 2, 2023
"It's about the fantasy of someone who is your savior, your cowboy in a crown."
Meet keltiey, the Y2K-Bedazzled Gen Z Rising Star Embracing the Lawlessness of Pop
April 18, 2023
keltiey is more than a trending sound; she's the next wave.
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.
Kid Bloom Is Fully in Touch with His Emotions in Psychedelic "EVRWNDR"
May 31, 2019
"'EVRWNDR' is inspired by my hypersensitivity to emotions and how I sometimes paralyze myself with my own feelings as if those feelings are coming from somewhere else."
![Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cafune-perspective-interview-1678902107.jpeg)
Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]
March 15, 2023
"Once you put out a piece of music, it doesn’t belong to you anymore. We live and die by that as artists."