From the Site
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Mae Muller Is No Man's "Therapist"
January 24, 2020
"We are not here to teach men how to behave, we are not their mothers, or their therapists..."
Vistas Has the Cure for Any "Sucker" in Love
January 23, 2020
"At times, everyone can do daft things when they've fallen for someone."
mxmtoon Doesn't Believe in Wasted Time
January 23, 2020
"...dream as big or as small as you dare to, live authentically, and do so unapologetically."
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Bahari - "Savage" (Live) | All Eyes On
January 21, 2020
Bahari delivers an electrifying performance of "Savage."
Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
Justice Carradine Questions Heartbreak in "Necessary Evil"
January 21, 2020
Carradine has the promise of a veritable pop tour-de-force.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Hers-Ones-To-Watch 2.jpeg)
Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]
March 19, 2019
Her's left-of-center tunes are attracting listeners around the world.
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
![Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-butterfly-blue-interview_1652454828.jpg)
Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]
May 13, 2022
"I'm trying to paint a picture and bottle up a feeling."
Griff Seeks Escapism and Fantasy in "Black Hole" Music Video
February 3, 2021
.Griff personifies the emptiness of losing someone, relating it to an all-consuming "black hole."
![Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/la-bouquet-ones-to-watch-2.jpg)
Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]
April 25, 2019
"Sonically, lyrically, melodically - it has every flavor of La Bouquet one might come to expect."
Honeycraft and Tim Atlas Take a Dreamlike Approach to Detachment in "Inside"
May 3, 2019
The effortlessly dreamy project of Catherine Rose Smith, the up-and-coming artist makes music in the vein of her self-described "dream disco."
ALMA's "Lonely Night" Is Your Go-To Sad Party Song
June 21, 2019
"Lonely Night" by ALMA is, and I can not stress this enough, a certified bop.
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.