From the Site
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Mae Muller Is No Man's "Therapist"
January 24, 2020
"We are not here to teach men how to behave, we are not their mothers, or their therapists..."
Vistas Has the Cure for Any "Sucker" in Love
January 23, 2020
"At times, everyone can do daft things when they've fallen for someone."
mxmtoon Doesn't Believe in Wasted Time
January 23, 2020
"...dream as big or as small as you dare to, live authentically, and do so unapologetically."
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Bahari - "Savage" (Live) | All Eyes On
January 21, 2020
Bahari delivers an electrifying performance of "Savage."
Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
Justice Carradine Questions Heartbreak in "Necessary Evil"
January 21, 2020
Carradine has the promise of a veritable pop tour-de-force.
![See What Life After Harvard Looks Like For Pop Singer Brynn Elliott [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brynn-elliott-ones-to-watch 2.jpeg)
See What Life After Harvard Looks Like For Pop Singer Brynn Elliott [TOUR DIARY]
April 2, 2019
Fresh from opening for the boy band Why Don't We, Elliott shared a few of her highlights and intimate moments on and off stage.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
Sasha Alex Sloan Releases the Existential "WTF," Announces Sophomore Album
March 18, 2022
Sloan's new era is set to be her most "honest, non-hopeful" yet.
![Christian French Reminds Us That This Is the "time of our lives" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-french-time-of-our-lives_1579275574.jpg)
Christian French Reminds Us That This Is the "time of our lives" [Premiere]
January 17, 2020
"Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it."
Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video
January 11, 2019
"So, I finally turned the pain of those years into something beautiful and it feels like I'm setting myself free."
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Je$$e Debuts with the Punk Influenced Single "Barbie"
January 5, 2021
Je$$e's debut single "Barbie" is punk-infused and shows his ability to pen a memorable hook.
Almondmilkhunni's "MISS U" Is an Anthem For the Lovesick
December 1, 2022
"MISS U" explores notes of R&B and hyperpop to make something deliciously simple yet rich.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.