From the Site
![Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin-haley-yung-pinch-tati_1585262268.jpg)
Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]
March 26, 2020
"I don't think I've ever made something that makes you wanna move like this."
Oliver Malcolm's "Helen" Is Cathartic, Contained Chaos
March 26, 2020
Malcolm is proving himself to be a different breed of artist.
![ARI Turns a Nightmare Into the Dance-Inducing Single "Oh Well" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-oh-well_1585248908.jpeg)
ARI Turns a Nightmare Into the Dance-Inducing Single "Oh Well" [Premiere]
March 26, 2020
ARI has all the makings of a rising pop star.
TRACES & TYLERxCORDY Brace You For A Lonely Night
March 25, 2020
TRACES + TYLERxCORDY dropped something to make us feel a bit better about being alone.
Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Jenevieve's "Baby Powder" Is Made For Those Late, Sultry Nights
March 25, 2020
Goofy, cool, and effortlessly beautiful all in one fell swoop
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
LIA LIA Battles Her Intrusive Thoughts in New Single "What if i jump from a Bridge"
July 12, 2023
"What if i jump from a Bridge" is an all-consuming, left-field pop tour de force.
salem ilese Shares the Soundtrack of Her Life in 'High Concept'
September 15, 2023
"This album is a little window into my brain, recounting intimate details of my life through wordplay and pop melodies."
LØLØ’s "hot girls in hell" is a Psychotically Sentimental Alt-Pop Anthem
July 24, 2023
Through "hot girls in hell" and “5,6,7,8,” LØLØ flaunts her ability to romanticize toxicity in an achingly relatable way.
Taylor Swift (and Us) Are Absolutely Living For Griff's "Vertigo"
September 5, 2023
Griff’s “Vertigo” provides the validity in a very crucial stop in the grieving process: anger.
LIA LIA's "Night Call" Is Pop for After Midnight
October 2, 2020
Berlin-based vocalist and songwriter LIA LIA gets into an autumn vibe with her new single "Night Call," a cooling tonic of sound adding mystery to the shortening days, a plea for something to end and begin anew.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Conjuring the Magic of Youth, bloody white Opens Up About the"first time" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bloodywhite-ones-to-watch-4_1597800005.jpeg)
Conjuring the Magic of Youth, bloody white Opens Up About the"first time" [Premiere + Q&A]
August 19, 2020
20-year-old, artist, songwriter, producer and mixing & mastering engineer bloody white is back with a new single.
Ally Nicholas Tackles Heartbreak with "Feels Like Dying"
October 20, 2020
In her debut single, "Feels Like Dying," Ally Nicholas has crafted a hauntingly beautiful ode to heartbreak.
Adam Melchor Aims to Impress on "What a Damn Shame"
August 30, 2021
Infused with comedic relief and painfully human songwriting, "What a Damn Shame" accentuates Melchor's ever-impressive range.
NIKI DEMAR Proves a Pop Tour De Force With 'Nights Alone'
September 3, 2021
Nights Alone collects the emotional debris of two years and transforms it into pop perfection.