From the Site
LIA LIA Battles Her Intrusive Thoughts in New Single "What if i jump from a Bridge"
July 12, 2023
"What if i jump from a Bridge" is an all-consuming, left-field pop tour de force.
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
Isabel LaRosa Crafts a Magnetic, Undeniable Atmosphere in "eyes don't lie"
July 10, 2023
"eyes don't lie" expertly threads the needle between the dancefloor and the confessional booth.
347aidan Creates an Infectious, Easygoing Vibe in "SUNDAY"
July 7, 2023
"SUNDAY" feels akin to a "mini holiday," an invite to lets the week's stress melt away.
![Braden Bales Opens Up and Talks Summer Plans Following Release of New EP 'NOMAD' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/braden-bales-interview-1689006177.jpeg)
Braden Bales Opens Up and Talks Summer Plans Following Release of New EP 'NOMAD' [Q&A]
July 7, 2023
"I’ve found that I’m much better at expressing myself musically than verbally and the vulnerability I’ve felt through music has been incredibly therapeutic."
![Delacey Crystallizes Her Grief Into the Iridescent 'The Girl Has a Dream' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/delacey-interview-1688677262.jpeg)
Delacey Crystallizes Her Grief Into the Iridescent 'The Girl Has a Dream' [Q&A]
July 6, 2023
"At the end of the day, pain, grief, and life are all beautiful. You'll hear all of this on 'The Girl Has A Dream.'"
glaive's "the car" Is an Infectious Joyride Through Imagined Deception
July 6, 2023
Having first teased the song on Twitter in late 2022, "the car" arrives as a bombastic tale of what if.
Zinadelphia Is Speaking Our Love Language in Debut EP 'Waterfall'
July 5, 2023
'Waterfall' establishes Zinadelphia as a versatile talent in her own right.
![Olivia Dean Embraces the ‘Messy’ Side of Falling in Love Again [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/olivia-dean-messy-1688584118.jpg)
Olivia Dean Embraces the ‘Messy’ Side of Falling in Love Again [Q&A]
July 5, 2023
"Messy is an album about learning to fall in love again, the fear that comes with it, and finding independence within that still."
BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
Evann McIntosh Exudes Confident Feminine Energy on "WIYULD"
July 22, 2020
Sixteen-year-old singer/songwriter Evann McIntosh is back with her first new song of the year.
Ally Nicholas Shows Guts and Guile on "Warning Signs"
February 3, 2021
22-year-old Ally Nicholas is the new kid on the alt-pop block who possesses a remarkably seasoned sound for a newcomer.
Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.
THE BLOSSOM Celebrates Their Insecurities in "SHAPESHIFTER"
March 9, 2021
"'Shapeshifter' is a reminder I'm not worthless and neither are you."
Sam Short's “Taste It” Is a Tantalizing Pop Slowburn
October 28, 2022
"This is the most honest song I’ve ever written. It epitomizes my very first heartbreak."
Riovaz Teams Up With Kanii For the Chaotic, Dance-Inducing "waiting alonE"
August 12, 2023
"It feels like when you go home with someone and never see them again. Really fun but kinda dark at the same time."
Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.