From the Site
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Ashe Performs Live From Her Living Room | All Eyes On(line)
May 14, 2020
Grab a nice cup of tea and curl up to the lovely sounds of an intimate Ashe performance.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
FLETCHER and Kito Have No Issue With Staying "Bitter"
May 13, 2020
FLETCHER gives us an anthemic outlet for when we are just not quite ready to move on.
LANY Release "good guys," the First Taste of Third Album 'Mama's Boy'
May 13, 2020
At its core, "good guys" is an ode to doing all the right things for the wrong person.
![The Band Camino Aim For Anthemic and Emotional Highs on Debut Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-band-camino-debut-album_1631292681.jpg)
The Band Camino Aim For Anthemic and Emotional Highs on Debut Album [Q&A]
September 10, 2021
On their long-awaited debut album, The Band Camino doubles down on what they do best.
Ella Jane is Unapologetically, Authentically Herself in “Party Trick”
July 14, 2022
"'Party Trick' reminded me just why I write songs."
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
![NASAYA and Tim Atlas' "PLASTIC STRAW" Is an Ode to Sea Turtles and Parting Ways [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nasaya-ones-to-watch_1570553957.jpeg)
NASAYA and Tim Atlas' "PLASTIC STRAW" Is an Ode to Sea Turtles and Parting Ways [PREMIERE]
October 8, 2019
'Cause the world needs more plastic straws of solely the sonic variety.
![Big Wild Invites You to Experience a Sold-Out Show Among the Red Rocks [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/big-wild-ones-to-watch_1571166529.jpeg)
Big Wild Invites You to Experience a Sold-Out Show Among the Red Rocks [Tour Diary]
October 15, 2019
Big Wild takes us behind the scenes at one of the most iconic venues in America.
SHY Martin Wears Her Heart on Her Sleeve in "Make Us Never Happen"
November 11, 2019
The budding pop star who has written Kygo, Ellie Goulding, and The Chainsmokers is ready for the spotlight.
Hope Tala's "Party Sickness" Is a Meme-Inspired Spring Anthem
February 3, 2022
"I wanted it to be an anthem for people who consider themselves to be the life and soul of the party."
![Thomas Headon's 'Victoria' Is a Soundtrack to Your Teenage Years [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thomas-headon-victoria-interview_1647022646.png)
Thomas Headon's 'Victoria' Is a Soundtrack to Your Teenage Years [Q&A]
March 11, 2022
For Tatum, Headon's new EP arrived hand-in-hand with a new sofa.
merci, mercy's "Black Cloud" Has an Infectious Silver Lining
July 12, 2022
Ironically enough, "Black Cloud" could end up being your song of the summer.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.