From the Site
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Ashe Performs Live From Her Living Room | All Eyes On(line)
May 14, 2020
Grab a nice cup of tea and curl up to the lovely sounds of an intimate Ashe performance.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
FLETCHER and Kito Have No Issue With Staying "Bitter"
May 13, 2020
FLETCHER gives us an anthemic outlet for when we are just not quite ready to move on.
LANY Release "good guys," the First Taste of Third Album 'Mama's Boy'
May 13, 2020
At its core, "good guys" is an ode to doing all the right things for the wrong person.
![Haru Nemuri Lets Her Soul Run Ablaze in 'Shunka Ryougen' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/haru-nemuri-interview_1651073611.jpg)
Haru Nemuri Lets Her Soul Run Ablaze in 'Shunka Ryougen' [Q&A]
April 22, 2022
"Martial arts, anarchism, feminism, fashion, and the stray cats in my neighborhood" inspire this idiosyncratic artist.
Slayyyter Is the Star of the Party in 'Starfucker'
September 27, 2023
"It's sexy, it's pop, it's provocative and feels like my love letter to Hollywood and glamour."
Rina Sawayama's "STFU!" Is an Anthem of Chaos
November 25, 2019
Sawayama takes to nu-metal to express her disdain for microaggressions.
![Jake Wesley Rogers - "Little Queen" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-wesley-rogers-live-ones-to-watch_1569964458.jpg)
Jake Wesley Rogers - "Little Queen" [Live + Interview] | Northside Sessions
October 1, 2019
Blending soulful vocal melodies, dynamic musical arrangements, and striking lyricism, Rogers' meditations evoke the likes of Sam Smith, Elton John, and James Blake.
Yeek Releases "Only In The West" Video, Heads East
February 14, 2020
Yeek is saying goodbye to the city of angels.
MyKey Says Goodbye to a Toxic Relationship in "Please Don't Go"
April 6, 2020
In reality, less "Please Don't Go" and more don't let the door hit you on the way out.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Emei Dives Into the Pitfalls of Young Adult Failings in "Irresponsible"
May 31, 2023
Emei, just like us, is still trying to figure out this whole "adult" thing.
SNOW WIFE and Big Boss Vette Deliver a Knockout Single With "HIT IT"
September 20, 2023
The viral breakout artists make for a fearsome duo ahead of SNOW WIFE's debut mixtape.
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.