From the Site
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Ashe Performs Live From Her Living Room | All Eyes On(line)
May 14, 2020
Grab a nice cup of tea and curl up to the lovely sounds of an intimate Ashe performance.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
FLETCHER and Kito Have No Issue With Staying "Bitter"
May 13, 2020
FLETCHER gives us an anthemic outlet for when we are just not quite ready to move on.
LANY Release "good guys," the First Taste of Third Album 'Mama's Boy'
May 13, 2020
At its core, "good guys" is an ode to doing all the right things for the wrong person.
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
ROSALàA and J Balvin Reach New Heights in the Reggaeton Hit "Con Altura"
March 28, 2019
Breakout Latin star ROSALàA takes to the skies with J Balvin in their soon-to-be crossover hit.
LÉON - "You And I" | Live From The Rooftop
April 15, 2019
Ahead of LÉON's 'You And I' tour presented by Ones To Watch, we had the pleasure of inviting the Swedish star to perform an acoustic rendition of "You And I."
Scarypoolparty Is More Than an American Idol
June 24, 2019
Scarypoolparty is destined to become a household name.
A Miniature Zak Abel Makes for a Great Lover in the Saweetie-Assisted "You Come First" Video
January 10, 2019
Abel returns with a music video that puts to bed any debate at what "You Come First" could have been possibly been alluding to.
Olivia O'Brien Opts to "Fade Out" in Playful Collaboration with Seeb & Space Primates
May 15, 2019
We can't help but be thankful for O'Brien's failed relationships that have led to the creation of this bop.
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
vivi rincon Takes Our Breath Away With Sophomore Single "can't breathe"
August 31, 2022
"It’s about passion and love and losing yourself in someone else."
JAWNY's "Super Bad Mantra" Is a Masterpiece Years in the Making
September 21, 2020
JAWNY is back with an electrifying new single that's destined to get you on your feet.
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.