From the Site
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Ashe Performs Live From Her Living Room | All Eyes On(line)
May 14, 2020
Grab a nice cup of tea and curl up to the lovely sounds of an intimate Ashe performance.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
FLETCHER and Kito Have No Issue With Staying "Bitter"
May 13, 2020
FLETCHER gives us an anthemic outlet for when we are just not quite ready to move on.
LANY Release "good guys," the First Taste of Third Album 'Mama's Boy'
May 13, 2020
At its core, "good guys" is an ode to doing all the right things for the wrong person.
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Dove Cameron Delivers an Impassioned Ode to Every "Lethal Woman," Announces Debut Album 'Alchemical: Volume 1'
October 23, 2023
"Wild cosmic women: you made me who I am.”
![Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/broken-back-ones-to-watch-2.jpg)
Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]
March 8, 2019
Just the dose of sunshine we needed this morning.
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Glowie Ventures Towards Self-Love in 'Where I Belong' EP
June 17, 2019
The 21-year-old Icelandic singer released her breakout EP on June 14, and with it, introduced her distinct twist to the Nordic pop formula.
Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context
January 21, 2021
Shane Garcia's latest single "Corner Store Run" is a poetic depiction of her social anxiety and a stunning display of her vocal ability.
Petticoat's 'Hedon' Is a Vulnerable Piece of Pop-Futurism
May 7, 2021
<i>Hedon</i> is Petticoat's bold self-introduction to the modern pop sphere.
Chloe George Soars on the Nostalgic, Heartfelt "The Door"
December 13, 2021
Following a viral single, Chloe is proving she has what it takes to be a lasting presence.
bludnymph's "Watch Me" Is an Alluring Siren's Call
April 26, 2023
bludnymph continues to challenge pop music’s tried and true structure.
![Dana Williams Sharpens Her Blade With New Single "Knife" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dana Williams OTW smaller_1594840240.jpeg)
Dana Williams Sharpens Her Blade With New Single "Knife" [Premiere]
July 15, 2020
Dana Williams is ready to unveil yet another fruit of her labor, a new single titled "Knife."