From the Site
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Ashe Performs Live From Her Living Room | All Eyes On(line)
May 14, 2020
Grab a nice cup of tea and curl up to the lovely sounds of an intimate Ashe performance.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
FLETCHER and Kito Have No Issue With Staying "Bitter"
May 13, 2020
FLETCHER gives us an anthemic outlet for when we are just not quite ready to move on.
LANY Release "good guys," the First Taste of Third Album 'Mama's Boy'
May 13, 2020
At its core, "good guys" is an ode to doing all the right things for the wrong person.
BIIANCO Shares Electronic Wave "Rice Crispies," Second Single from Debut EP
September 6, 2019
Vibrant and thriving, queer artist BIIANCO is back with another popping anthem just months after her debut.
![Electro-Pop Trio SHAED Holds Us Captive & Captivated in Eerie "Thunder" Video [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shaed-ones-to-watch_1569000716.jpg)
Electro-Pop Trio SHAED Holds Us Captive & Captivated in Eerie "Thunder" Video [Q&A]
September 18, 2019
In 2016, the three joined forces, as musicians, to begin SHAED's thrilling journey that led to selling out massive shows and reaching the top of the charts.
![Patrick Martin Saves Romance While Debuting His Captivating Visual for "Cinema Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Patrick Martin-ones-to-watch-2.jpg)
Patrick Martin Saves Romance While Debuting His Captivating Visual for "Cinema Love" [PREMIERE]
January 30, 2019
"This imagery is meant to make listeners decide what side of the fence they're on, do they believe in cinema love or not?"
![meija Refuses to Say 'So Long, Kid' to His Inner Child [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/meija-ones-to-watch_1573238660.jpg)
meija Refuses to Say 'So Long, Kid' to His Inner Child [Q&A]
November 8, 2019
"It's a painful process trying to figure how to be 'responsible' but not be freaking out all the time."
![We're "All In" for Bearson's New Collab With Georgia Ku and JRM [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bearson-ones-to-watch_1574370074.jpg)
We're "All In" for Bearson's New Collab With Georgia Ku and JRM [Premiere]
November 21, 2019
Bearson has us falling in love with his music all over again.
Meet Juliet Ivy, the Artist Putting A Gen Z Twist On Tradition
October 25, 2023
Ivy's effervescent music serves as a brutally honest satire of innocence.
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
DWLLRS Premiere New Music Video for "We're All Just Falling And Flying"
January 14, 2021
DWLLRS' recent single "We're All Just Falling And Flying" is one of their best so far and it finally has an accompanying music video.
Karnaval Blues Offers A Sip of His R&B-Infused Electronica with "Forget"
March 15, 2019
Karnaval Blues is the newest addition to independent label Mind of A Genius, which also covers THEY., Gallant and ZHU.
King Princess' "Cheap Queen" Has the Makings of 2019′s Pride Month Anthem
May 31, 2019
This is simply the beginning of King Princess' impact.