From the Site
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Ashe Performs Live From Her Living Room | All Eyes On(line)
May 14, 2020
Grab a nice cup of tea and curl up to the lovely sounds of an intimate Ashe performance.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
FLETCHER and Kito Have No Issue With Staying "Bitter"
May 13, 2020
FLETCHER gives us an anthemic outlet for when we are just not quite ready to move on.
LANY Release "good guys," the First Taste of Third Album 'Mama's Boy'
May 13, 2020
At its core, "good guys" is an ode to doing all the right things for the wrong person.
Katelyn Tarver Scores a Turbulent Period of Life on 'Subject to Change'
November 16, 2021
If you love your songwriting perceptive and personal, look no further than Katelyn Tarver.
Teezo Touchdown Scores With "Bad Enough"
October 24, 2020
Teezo Touchdown's "Bad Enough" with Thomas Lopez is without a doubt the most unique video of the year.
glaive Does a Victory Lap With 'old dog, new tricks'
January 27, 2022
Breakout hyperpop star glaive has shaped the genre in his image.
Omar Apollo Cements His Star Power With 'Ivory'
April 8, 2022
<i>Ivory</i> is a humble wink at anyone who dared to doubt the inevitable star.
Who Is Griff?
September 29, 2022
Earning praise from Dua Lipa and Taylor Swift, we sit down with the UK star on the rise.
![Delacey's Bluesy Ode to Relationship Insecurities Is Paired with Sensual "My Man" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/delacey-ones-to-watch.jpg)
Delacey's Bluesy Ode to Relationship Insecurities Is Paired with Sensual "My Man" Video [PREMIERE]
April 30, 2019
"My Man" is merely a delightful introduction of what to expect from Delacey in the coming future.
Leah Kate Shares Wistful "Visions" in New Single
August 13, 2019
Kate's creates irresistible and dance-worthy anthems garnering a fervent fanbase and placements on some of Spotify's most popular playlists.
Flora Cash's New EP Is Fresh Off the 'Press' and Ready for Tour
March 26, 2019
Ahead of their tour with lovelytheband, Flora Cash has gifted the world with a stunning and poignant EP.
Loote Brings the Party to LA in 14 BTS Photos
June 27, 2019
Loote is on a journey to explore new relationships and develop their signature sound.
Scarypoolparty's "Tonight" Is an Instant Classic
June 28, 2019
Co-produced by himself and his mentor Twin Shadow, who himself is a force to behold, the track opens in idyllic yet slightly ominous fashion.