From the Site
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Ashe Performs Live From Her Living Room | All Eyes On(line)
May 14, 2020
Grab a nice cup of tea and curl up to the lovely sounds of an intimate Ashe performance.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
FLETCHER and Kito Have No Issue With Staying "Bitter"
May 13, 2020
FLETCHER gives us an anthemic outlet for when we are just not quite ready to move on.
LANY Release "good guys," the First Taste of Third Album 'Mama's Boy'
May 13, 2020
At its core, "good guys" is an ode to doing all the right things for the wrong person.
Sofi Tukker Takes Us on a Spiritual Journey Through Tropical Dance with "Playa Grande"
June 3, 2019
"The only thing more fun than making a song with one of our favorite bands of all time is getting to spend a week with them in their hometown...!"
![Elliot Lee Charts the Rise and Fall of the 'Queen of Nothing' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elliot-lee-queen-of-nothing-interview_1626449600.png)
Elliot Lee Charts the Rise and Fall of the 'Queen of Nothing' [Q&A]
July 16, 2021
Lee opens up about the concept behind her new EP, feelings of loneliness, and more.
Alexander 23 Delivers a Nuanced Pre and Post-Breakup Album With 'Aftershock'
July 19, 2022
"It’s about the events leading up to it, the breakup, then getting over it."
snny's 'Otito' Is a Border-Spanning, Genre-Bending Snapshot of Life
May 11, 2020
snny's music captures a universal sentiment, one of trying to find your voice and place in a newfound home.
BETWEEN FRIENDS Capture the Fleeting Joy of Summer in 'I Love My Girl, She’s My Boy'
August 25, 2023
No album feels more fit to soundtrack the end of your summer than 'I Love My Girl, She’s My Boy'.
The Japanese House Presents a Lavish Yet Intimate Debut Album With 'Good At Falling'
March 1, 2019
The Japanese House's experimental take on pop is a force to be reckoned with.
![McCall Moves on With "Perfect Timing," Announces Debut Album '...To Be A Dream...' [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mccall-perfect-timing-1654098228.jpg)
McCall Moves on With "Perfect Timing," Announces Debut Album '...To Be A Dream...' [Premiere + Q&A]
June 1, 2022
Ahead of the release of her debut album, we get to know the rising artist.
![Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolie-ones-to-watch_1571851760.jpg)
Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]
October 23, 2019
Ride down PCH with Nolie in the 360-degree video for "Come Over."
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.