From the Site
![Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emily Vu - otw_1595601942.jpg)
Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]
July 24, 2020
Emily Vu has all the makings of a Gen Z pop star.
Thomas Headon's "Focus" Is an Infectiously Breezy Love Note
July 24, 2020
With "Focus," the rising indie pop star saunters into newfound territory, jumping between laissez-faire hip-hop delivery and bedroom pop escapism.
Charlotte Lawrence Comes to Terms With Heartbreak in "Slow Motion"
July 24, 2020
"Slow Motion" is an ethereal waltz of heartbreak, lingering feelings, and eventual acceptance.
Silver Sphere's "crowd" Is an Iridescent Portrait of Vulnerability
July 24, 2020
"'crowd' is about allowing yourself to be vulnerable after building up walls with someone. It's about the hard conversations, and demanding accountability in exchange for forgiveness."
merci, mercy's "Fall Apart" is an Anthem for Overthinkers
July 23, 2020
There's a saying that goes "you're your own worst critic." merci, mercy channels that sentiment for her new single "Fall Apart."
Evann McIntosh Exudes Confident Feminine Energy on "WIYULD"
July 22, 2020
Sixteen-year-old singer/songwriter Evann McIntosh is back with her first new song of the year.
Pink Sweat$ Keeps Building Anticipation with 'The Prelude'
July 22, 2020
For Pink Sweat$, the release of The Prelude, is a clear indication of the shining music career that lies ahead for the soulful singer.
spill tab Is the Gen Z Duo Looking to Leave a Dreamy Mark on Pop
July 22, 2020
spill tab is leading the march towards a new form of pop where quality precedes classification.
![Riiki on Stanning Beyoncé, Moshing, and Writing Music in Her Car [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Riiki - otw_1595427933.jpg)
Riiki on Stanning Beyoncé, Moshing, and Writing Music in Her Car [Q&A]
July 22, 2020
We sat down with New Zealand-based artist Riiki for an exclusive interview.
MarcLo Taps Into The Next Dimension of Human Potential in "All Time High"
July 21, 2020
Here to remind us of the powers within us all is hit songwriter, producer and artist, MarcLo in his latest single release and video companion for "All Time High."
LAUNDRY DAY Is a Gen Z Force to Be Reckoned With
July 18, 2019
Drawing inspiration from Tyler, the Creator and BROCKHAMPTON, Laundry Day wants to be the next best boy band in the world.
![BENEE's Groovy Tune Is "Soaked" with Indie-Pop Righteousness [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch_1561750174.jpg)
BENEE's Groovy Tune Is "Soaked" with Indie-Pop Righteousness [NEW ARTIST DISCOVERY]
April 5, 2019
We're so pleased to be introducing you to your newest indie-pop obsession.
Holly Humberstone Pens an Ode to Her Best Friend "Scarlett"
September 7, 2021
"Scarlett" is as much of a fuck you to all the toxic partners out there as it is an ode to the best friends that keep us sane.
![Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flower-face-pisces-moon_1646684214.jpg)
Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]
March 4, 2022
Flower Face is an artist who has battled life.
Kailee Morgue Covers Metric's "Black Sheep" for all Those Scott Pilgrim Stans Out There
August 9, 2019
"Black Sheep" is a testament to Morgue's impressive range, one that extends far beyond that of atmospheric pop numbers.
Ava Max Crushes Societal Norms With Latest Pop Smash, "So Am I"
March 7, 2019
"'So Am I' is about loving yourself, being different, being an outcast and not fitting in the format that society wants to put us in - just celebrating what really makes you different."
Tate McRae and Audrey Mika Affirm SAYGRACE's Hunch That "Boys Ain't Shit"
April 3, 2020
Is your man leaving you on read even though being on our phones is the only thing left to do?
![Aidan Bissett Wants You to Know It's Okay to Be Alone [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aidan-bissett-interview-dumped_1633104809.jpeg)
Aidan Bissett Wants You to Know It's Okay to Be Alone [Q&A]
October 1, 2021
"I would hope that it inspires you to be your independent, wonderful self again."
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
Gracie Abrams' "Feels Like" Is a Touching Moment of Poignant Euphoria
October 1, 2021
Gracie's deeply affective songwriting feels truly timeless.