From the Site
![Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emily Vu - otw_1595601942.jpg)
Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]
July 24, 2020
Emily Vu has all the makings of a Gen Z pop star.
Thomas Headon's "Focus" Is an Infectiously Breezy Love Note
July 24, 2020
With "Focus," the rising indie pop star saunters into newfound territory, jumping between laissez-faire hip-hop delivery and bedroom pop escapism.
Charlotte Lawrence Comes to Terms With Heartbreak in "Slow Motion"
July 24, 2020
"Slow Motion" is an ethereal waltz of heartbreak, lingering feelings, and eventual acceptance.
Silver Sphere's "crowd" Is an Iridescent Portrait of Vulnerability
July 24, 2020
"'crowd' is about allowing yourself to be vulnerable after building up walls with someone. It's about the hard conversations, and demanding accountability in exchange for forgiveness."
merci, mercy's "Fall Apart" is an Anthem for Overthinkers
July 23, 2020
There's a saying that goes "you're your own worst critic." merci, mercy channels that sentiment for her new single "Fall Apart."
Evann McIntosh Exudes Confident Feminine Energy on "WIYULD"
July 22, 2020
Sixteen-year-old singer/songwriter Evann McIntosh is back with her first new song of the year.
Pink Sweat$ Keeps Building Anticipation with 'The Prelude'
July 22, 2020
For Pink Sweat$, the release of The Prelude, is a clear indication of the shining music career that lies ahead for the soulful singer.
spill tab Is the Gen Z Duo Looking to Leave a Dreamy Mark on Pop
July 22, 2020
spill tab is leading the march towards a new form of pop where quality precedes classification.
![Riiki on Stanning Beyoncé, Moshing, and Writing Music in Her Car [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Riiki - otw_1595427933.jpg)
Riiki on Stanning Beyoncé, Moshing, and Writing Music in Her Car [Q&A]
July 22, 2020
We sat down with New Zealand-based artist Riiki for an exclusive interview.
MarcLo Taps Into The Next Dimension of Human Potential in "All Time High"
July 21, 2020
Here to remind us of the powers within us all is hit songwriter, producer and artist, MarcLo in his latest single release and video companion for "All Time High."
Riovaz Teams Up With Kanii For the Chaotic, Dance-Inducing "waiting alonE"
August 12, 2023
"It feels like when you go home with someone and never see them again. Really fun but kinda dark at the same time."
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
aldn Explores the Life Span of a Relationship in 'the end'
July 25, 2023
Continuing to revolutionize and grow beyond his hyperpop foundation, it feels like there's no end to the self-taught producer and artist's potential.
SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.