From the Site
![Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emily Vu - otw_1595601942.jpg)
Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]
July 24, 2020
Emily Vu has all the makings of a Gen Z pop star.
Thomas Headon's "Focus" Is an Infectiously Breezy Love Note
July 24, 2020
With "Focus," the rising indie pop star saunters into newfound territory, jumping between laissez-faire hip-hop delivery and bedroom pop escapism.
Charlotte Lawrence Comes to Terms With Heartbreak in "Slow Motion"
July 24, 2020
"Slow Motion" is an ethereal waltz of heartbreak, lingering feelings, and eventual acceptance.
Silver Sphere's "crowd" Is an Iridescent Portrait of Vulnerability
July 24, 2020
"'crowd' is about allowing yourself to be vulnerable after building up walls with someone. It's about the hard conversations, and demanding accountability in exchange for forgiveness."
merci, mercy's "Fall Apart" is an Anthem for Overthinkers
July 23, 2020
There's a saying that goes "you're your own worst critic." merci, mercy channels that sentiment for her new single "Fall Apart."
Evann McIntosh Exudes Confident Feminine Energy on "WIYULD"
July 22, 2020
Sixteen-year-old singer/songwriter Evann McIntosh is back with her first new song of the year.
Pink Sweat$ Keeps Building Anticipation with 'The Prelude'
July 22, 2020
For Pink Sweat$, the release of The Prelude, is a clear indication of the shining music career that lies ahead for the soulful singer.
spill tab Is the Gen Z Duo Looking to Leave a Dreamy Mark on Pop
July 22, 2020
spill tab is leading the march towards a new form of pop where quality precedes classification.
![Riiki on Stanning Beyoncé, Moshing, and Writing Music in Her Car [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Riiki - otw_1595427933.jpg)
Riiki on Stanning Beyoncé, Moshing, and Writing Music in Her Car [Q&A]
July 22, 2020
We sat down with New Zealand-based artist Riiki for an exclusive interview.
MarcLo Taps Into The Next Dimension of Human Potential in "All Time High"
July 21, 2020
Here to remind us of the powers within us all is hit songwriter, producer and artist, MarcLo in his latest single release and video companion for "All Time High."
Sofàa Valdés Signals a Season of Change in New EP 'In Bloom'
May 16, 2022
<i>In Bloom</i> means standing your ground and not letting anyone take you away from that moment.
![Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Hers-Ones-To-Watch 2.jpeg)
Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]
March 19, 2019
Her's left-of-center tunes are attracting listeners around the world.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/la-bouquet-ones-to-watch-2.jpg)
Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]
April 25, 2019
"Sonically, lyrically, melodically - it has every flavor of La Bouquet one might come to expect."
Honeycraft and Tim Atlas Take a Dreamlike Approach to Detachment in "Inside"
May 3, 2019
The effortlessly dreamy project of Catherine Rose Smith, the up-and-coming artist makes music in the vein of her self-described "dream disco."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
Griff Seeks Escapism and Fantasy in "Black Hole" Music Video
February 3, 2021
.Griff personifies the emptiness of losing someone, relating it to an all-consuming "black hole."
![Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-butterfly-blue-interview_1652454828.jpg)
Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]
May 13, 2022
"I'm trying to paint a picture and bottle up a feeling."
Yell6w Delivers a Bittersweet Anti Pop Stunner With "Memories"
June 15, 2022
“Memories” explores the attachment to the ghost of a toxic lover; gone in the physicality, yet their aroma lingers on.