From the Site
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Là˜Là˜'s Got Some Thoughts on Love on "Hate U"
August 7, 2020
Là˜Là˜ is back with "Hate U." An alt-pop tune injected with heartbreak and a bit of classic 2000s angst.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.
![Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BK - otw_1596746026.jpg)
Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]
August 6, 2020
We're ecstatic to premiere Ben Kessler's brand new single and video for "Concrete."
chloe moriondo Captures the Heart of "living virtually"
August 6, 2020
"I felt like 'living virtually' was fitting because it feels like that's essentially what we do - we're afraid to speak and leave our rooms to begin with, and especially now."
Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
![Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valencia-_grace-goodbye-interview-1653687021.jpg)
Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]
May 27, 2022
"I'm giving away parts of myself whenever I release a song."
The Faim - "Summer Is a Curse" | All Eyes On
January 4, 2019
Inspired by the likes of Panic! At The Disco & Fall Out Boy, the Australian band makes music that runs the gamut from indie rock to pop punk.
![Baby FuzZ Is Our New Disco Pop Obsession with "What U Gonna Do 4 Luv" [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-fuzz-ones-to-watch-2.jpeg)
Baby FuzZ Is Our New Disco Pop Obsession with "What U Gonna Do 4 Luv" [NEW ARTIST DISCOVERY]
January 29, 2019
The colorful single opens with an upbeat strumming of an electric guitar and a soulful bass that both shine throughout the entirety of the single.
![Open Lila Drew's 'locket' of Empathetic Emotions & Serene Pop Melodies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lila-drew-ones-to-watch_1559072410.jpg)
Open Lila Drew's 'locket' of Empathetic Emotions & Serene Pop Melodies [Q&A]
May 28, 2019
Lila Drew is an 18-year-old who isn't afraid of vulnerability and self-reflection.
The Aces Return With "Daydream," a Euphoric Love Note
March 4, 2020
"We want our fans to feel submerged in this music and walk away feeling closer to us than ever."
![Erin LeCount Delivers an Impassioned Live Performance of "Killing Time" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/erin-lecount-killing-time-1668102511.jpg)
Erin LeCount Delivers an Impassioned Live Performance of "Killing Time" [Premiere + Q&A]
November 10, 2022
"There’s something cathartic about knowing you’ve been as genuine as you possibly can be with what you’ve made."
Henry Moodie Struggles With Coming of Age in "eighteen"
April 11, 2023
"I want people to know they're not alone."
BabyJake is "MadHappySad" About You
May 26, 2020
"It's about the feelings that come up when you're with someone who's probably not the right person for you, and they just make you feel all these emotions at the same time. MadHappySad."
The Driver Era Balance Vulnerability and Euphoria in New Double Release
April 2, 2020
The Driver Era regularly balance classic anthemic prowess and heartfelt vulnerability with flawless ease.