From the Site
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Là˜Là˜'s Got Some Thoughts on Love on "Hate U"
August 7, 2020
Là˜Là˜ is back with "Hate U." An alt-pop tune injected with heartbreak and a bit of classic 2000s angst.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.
![Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BK - otw_1596746026.jpg)
Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]
August 6, 2020
We're ecstatic to premiere Ben Kessler's brand new single and video for "Concrete."
chloe moriondo Captures the Heart of "living virtually"
August 6, 2020
"I felt like 'living virtually' was fitting because it feels like that's essentially what we do - we're afraid to speak and leave our rooms to begin with, and especially now."
Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
![Roman Rouge's "The Other Me" is Thought-Provoking and Evocative [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Roman Rouge - otw_1590686704.jpg)
Roman Rouge's "The Other Me" is Thought-Provoking and Evocative [Premiere]
May 28, 2020
Ethereal harmonies, funk-fueled basslines, and seductive melodies give us the 90's R&B feels from "The Other Me"
JAWNY's "Super Bad Mantra" Is a Masterpiece Years in the Making
September 21, 2020
JAWNY is back with an electrifying new single that's destined to get you on your feet.
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
CARR's Latest Single Is Aimed at Every "Loser" You've Ever Dated
July 23, 2021
"Loser" tackles the perils of modern dating, the art of indecisiveness, and the disillusion behind today's gut-wrenching expectations.
BENEE Opens Up About Her Mental Health on "Doesn't Matter"
October 27, 2021
A dizzying cocktail of highs and lows builds the emotional undercurrent of BENEE's latest striking single.
Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.
Ferby Delivers a Bewitching Sophomore Effort With "Every Night"
July 22, 2022
Every Night is a proper tune that sets up Ferby as an artist to watch.
LÉON - "You And I" | Live From The Rooftop
April 15, 2019
Ahead of LÉON's 'You And I' tour presented by Ones To Watch, we had the pleasure of inviting the Swedish star to perform an acoustic rendition of "You And I."
vivi rincon Takes Our Breath Away With Sophomore Single "can't breathe"
August 31, 2022
"It’s about passion and love and losing yourself in someone else."
Elohim's 'Braindead' Is an Emotional Journey in Support of Mental Health Month
May 10, 2019
"'Braindead' is a look into the beautifully broken minds of humans that face the challenges and struggles of mental health issues"