From the Site
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Là˜Là˜'s Got Some Thoughts on Love on "Hate U"
August 7, 2020
Là˜Là˜ is back with "Hate U." An alt-pop tune injected with heartbreak and a bit of classic 2000s angst.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.
![Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BK - otw_1596746026.jpg)
Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]
August 6, 2020
We're ecstatic to premiere Ben Kessler's brand new single and video for "Concrete."
chloe moriondo Captures the Heart of "living virtually"
August 6, 2020
"I felt like 'living virtually' was fitting because it feels like that's essentially what we do - we're afraid to speak and leave our rooms to begin with, and especially now."
Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
Jesse Gold's New Single Is "One in a Million"
September 18, 2020
Toronto native Jesse Gold is looking to build on his success with his brand new single "One in A Million"
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Anna of the North & Her Gang of Pups Remind Us How it "Used to Be"
April 10, 2019
Anna of the North dares us to take a step back from our phones, in order to re-experience the magic of pure fun and connection.
![Jagwar Twin Takes Us to the Mall of America and Falls in Puppy Love [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jagwar-twin-ones-to-watch-19_1572370490.jpeg)
Jagwar Twin Takes Us to the Mall of America and Falls in Puppy Love [Tour Diary]
October 29, 2019
Jagwar Twin takes us backstage on his most recent tour with pop-punk legend Avril Lavigne.
Lizzo's 'CUZ I LOVE YOU' Debut Is Your New Self-Love Handbook
April 22, 2019
+ Catch Lizzo on tour through fall!
mazie's 'blotter baby' Is a Psychedelic Indie Pop Debut For the Ages
March 2, 2023
'blotter baby' is an entire universe, decorated with neon trees and bleeding flowers.
![harry was here Debuts His Electric First Single 'stay' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harry - otw_1602718479.jpg)
harry was here Debuts His Electric First Single 'stay' [Premiere]
October 14, 2020
We're proud to be premiering harry was here's electric tune "stay."
![Rence Offers Hope to Struggling Musicians in "Ways To Go" Video
[PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rence-ones-to-watch.jpeg)
Rence Offers Hope to Struggling Musicians in "Ways To Go" Video [PREMIERE + Q&A]
March 28, 2019
"To the artists who have to grind to keep their dreams alive: keep grinding and keep dreaming. "
![Teenage Pop Star Brianna Mazzola Narrates Her Love Story in Self-Titled Debut [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brianna-mazzola-ones-to-watch-1.jpeg)
Teenage Pop Star Brianna Mazzola Narrates Her Love Story in Self-Titled Debut [NEW ARTIST DISCOVERY]
March 15, 2019
Brianna Mazzola has been hustling her way through the entertainment industry since she was a child.
![flor Gives Fan-Favorite Songs (and a Coldplay Cover) New Life in 'reimagined' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-reimagined_1581111846.JPG)
flor Gives Fan-Favorite Songs (and a Coldplay Cover) New Life in 'reimagined' [Q&A]
February 7, 2020
flor has an impeccable gift for exploring a range of emotional depth and sonic space.