From the Site
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Là˜Là˜'s Got Some Thoughts on Love on "Hate U"
August 7, 2020
Là˜Là˜ is back with "Hate U." An alt-pop tune injected with heartbreak and a bit of classic 2000s angst.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.
![Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BK - otw_1596746026.jpg)
Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]
August 6, 2020
We're ecstatic to premiere Ben Kessler's brand new single and video for "Concrete."
chloe moriondo Captures the Heart of "living virtually"
August 6, 2020
"I felt like 'living virtually' was fitting because it feels like that's essentially what we do - we're afraid to speak and leave our rooms to begin with, and especially now."
Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
Annika Bennett Weaves Together a Sonic "Universe" on New Single
March 28, 2022
Bennett is quickly making a strong case for 2022 being her year.
Elyse Jewel Traces the Fallout of a Toxic Relationship in "TBH IDK"
May 9, 2022
"My songwriting process feels like a therapy session a lot of times."
Kailee Morgue Has No Issue Being a "Loser"
May 11, 2022
Morgue is taking every supposed failure and fear and turning into pop-punk gold.
Georgia Ku's "What Do I Do" Debut Is the Perfect Soundtrack for the First Day of Summer
June 21, 2019
If you're not dancing to Georgia Ku's debut pop-EDM breakup anthem, something must be wrong.
ALMA's "Lonely Night" Is Your Go-To Sad Party Song
June 21, 2019
"Lonely Night" by ALMA is, and I can not stress this enough, a certified bop.
![mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch-crop_1563389922.jpg)
mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]
July 17, 2019
With only two singles to their name, mmmonika is living, breathing evidence that "quality over quantity" still rings true.
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
Alexander 23 - "Sad" (Live) | All Eyes On
October 8, 2019
Alexander 23 is just the thing your playlist needs.
Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.
Del Water Gap Grapples With the Weight of Change in "Coping on Unemployment"
August 8, 2023
"It’s about the liminal space between sex and commitment. It’s about fear of permanence, self-doubt, mental health."