From the Site
Matthew Chaim Explores the Bitter-Sweet Nuances of Sacrifice in "Tear"
September 30, 2020
On his second solo release of 2020, Matthew Chaim explores the concept of sacrifice in his own life.
![BLACKSTARKIDS on Harnessing 2000s Nostalgia, Comfort Food, and Debut Album 'Whatever, Man' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackstarkids-interview_1601484240.jpg)
BLACKSTARKIDS on Harnessing 2000s Nostalgia, Comfort Food, and Debut Album 'Whatever, Man' [Q&A]
September 30, 2020
"BLACKSTARKIDS is coming of age music. Nostalgia plays a large factor in what we do."
SÅl's "Badside" Is Nostalgic, Introspective, and Infectious
September 29, 2020
New York native SÅl has a knack for creating unique and memorable pop music.
Rook Monroe Paints a Sunrise With "Pink and Purple"
September 29, 2020
Rook Monroe's "Pink and Purple" takes you on a lyrical exploration of self expression.
Silver Sphere Makes a Shimmering and Stunning Debut With 'all my boyfriends'
September 28, 2020
Silver Sphere makes music to laugh, cry, and dance to.
kmoe's "iced tea" Is a Vibrant Expression of Versatility
September 24, 2020
Vancouver-based 16-year-old kmoe refuses to be boxed in.
![Saint Blonde Returns with "Morningside" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Saint Blonde_1600980951.jpg)
Saint Blonde Returns with "Morningside" [Premiere]
September 24, 2020
Texas band Saint Blonde is back with new single "Morning Side."
Take a Disco Dance Break With "The Word" From Alec Wigdahl
September 22, 2020
"The Word" demonstrates how endearing and impressive Alec Wigdahl's music capabilities are as a young artist on the rise.
Ai Bendr Outdoes Herself on Sophomore Release "Runaway"
September 21, 2020
Ai Bendr does not fold under the high pressure and expectations and her new single "Runaway" proves that she's here to stay.
![JP Saxe Chats Overcoming Self-Doubt & Finding Joy at the Edge of Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP Saxe - otw_1600725668.jpg)
JP Saxe Chats Overcoming Self-Doubt & Finding Joy at the Edge of Heartbreak [Q&A]
September 21, 2020
We again had the profound opportunity to interview the sagacious creative on everything from his personal experience in pushing past demons of self doubt to advice on moving on from love lost.
Jessie Murph Delivers an Intoxicating Pop Slowburn With "Drunk in the Bathtub"
December 2, 2022
Murph shows no signs of slowing down her dark pop rise.
![Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Hers-Ones-To-Watch 2.jpeg)
Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]
March 19, 2019
Her's left-of-center tunes are attracting listeners around the world.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/la-bouquet-ones-to-watch-2.jpg)
Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]
April 25, 2019
"Sonically, lyrically, melodically - it has every flavor of La Bouquet one might come to expect."
Honeycraft and Tim Atlas Take a Dreamlike Approach to Detachment in "Inside"
May 3, 2019
The effortlessly dreamy project of Catherine Rose Smith, the up-and-coming artist makes music in the vein of her self-described "dream disco."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
Griff Seeks Escapism and Fantasy in "Black Hole" Music Video
February 3, 2021
.Griff personifies the emptiness of losing someone, relating it to an all-consuming "black hole."
![Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-butterfly-blue-interview_1652454828.jpg)
Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]
May 13, 2022
"I'm trying to paint a picture and bottle up a feeling."
Yell6w Delivers a Bittersweet Anti Pop Stunner With "Memories"
June 15, 2022
“Memories” explores the attachment to the ghost of a toxic lover; gone in the physicality, yet their aroma lingers on.