From the Site
Yeek Gets Cash Money and Us in Our Feels With "$$$$"
July 28, 2023
“$$$$” doesn’t stray far from Yeek’s signature ability to marry pop and moody R&B.
Jenna Raine’s “It Is What It Is” Plays Out Like a Bright, Sunny Day
July 27, 2023
If you're having a bad day, Raine's latest single is your answer.
Laufey Falls Under Love's Spell in New Single "Bewitched"
July 27, 2023
It's hard not to fall head over heels for Laufey's timeless take on being in love with love.
Cafuné Face Their "Demise" Alongside 'Love Songs for the End' EP Announcement
July 26, 2023
"We wrote 'Demise' about feeling mentally stuck in that internal dialogue of being unkind to yourself; trapped in decision paralysis, silencing yourself for fear of being misunderstood."
spill tab Conjures an Ideal Self and Indie Pop Fantasy in 'KLEPTO'
July 25, 2023
"I made a lot of these songs during a time in my life where so much was changing, a lot of good evolutions but those came with endless self doubt, hella imposter syndrome."
aldn Explores the Life Span of a Relationship in 'the end'
July 25, 2023
Continuing to revolutionize and grow beyond his hyperpop foundation, it feels like there's no end to the self-taught producer and artist's potential.
LØLØ’s "hot girls in hell" is a Psychotically Sentimental Alt-Pop Anthem
July 24, 2023
Through "hot girls in hell" and “5,6,7,8,” LØLØ flaunts her ability to romanticize toxicity in an achingly relatable way.
Aidan Bissett Delivers an Impassioned Earworm in "Sick"
July 24, 2023
"Sick" walks the thematic tightrope of sweaty, underground NY club and radio-ready indie pop anthem.
Debbii Dawson Pens a Resounding First Chapter With 'Learning'
July 24, 2023
Dawson’s 'Learning' is folk-pop at its finest.
SEB Delivers a Project For Your Summertime Heartbreak and Enlightenment in 'we were so beautiful'
July 24, 2023
'we were so beautiful' is a smorgasbord of summertime sonics.
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
July 17, 2020
Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Who is jxdn? | jxdn on Redefining Pop-Punk and Relationship With Nessa Barrett
August 19, 2021
Amidst the pop-punk resurgence, jxdn is looking to move beyond pure nostalgia.
Boy In Space Revisits His Lowest Point in "Asshole," Announces New EP 'Backyard'
June 13, 2022
Ahead of his forthcoming EP, the rising pop artist takes an introspective look inward.
rei brown Is a Born Anew in the Stellar ‘Xeno’
July 11, 2022
Xeno feels like the crystallization of a lifetime of artistic intent.
Who Is ericdoa?
August 24, 2022
Meet the genre-evolving rising star whose music has landed in Euphoria and beyond.
COIN's "Youuu" Cements Them as New Wave for a New Generation
January 16, 2020
COIN has built their foundation on infectious hooks and understated emotional complexity.