From the Site

Yeek Gets Cash Money and Us in Our Feels With "$$$$"
July 28, 2023
“$$$$” doesn’t stray far from Yeek’s signature ability to marry pop and moody R&B.
Author:
Jazmin Kylene

Jenna Raine’s “It Is What It Is” Plays Out Like a Bright, Sunny Day
July 27, 2023
If you're having a bad day, Raine's latest single is your answer.
Author:
Tatum Van Dam

Laufey Falls Under Love's Spell in New Single "Bewitched"
July 27, 2023
It's hard not to fall head over heels for Laufey's timeless take on being in love with love.
Author:
Alessandra Rincon

Cafuné Face Their "Demise" Alongside 'Love Songs for the End' EP Announcement
July 26, 2023
"We wrote 'Demise' about feeling mentally stuck in that internal dialogue of being unkind to yourself; trapped in decision paralysis, silencing yourself for fear of being misunderstood."
Author:
Alessandra Rincon

spill tab Conjures an Ideal Self and Indie Pop Fantasy in 'KLEPTO'
July 25, 2023
"I made a lot of these songs during a time in my life where so much was changing, a lot of good evolutions but those came with endless self doubt, hella imposter syndrome."
Author:
Abby Kenna

aldn Explores the Life Span of a Relationship in 'the end'
July 25, 2023
Continuing to revolutionize and grow beyond his hyperpop foundation, it feels like there's no end to the self-taught producer and artist's potential.
Author:
Alessandra Rincon

LØLØ’s "hot girls in hell" is a Psychotically Sentimental Alt-Pop Anthem
July 24, 2023
Through "hot girls in hell" and “5,6,7,8,” LØLØ flaunts her ability to romanticize toxicity in an achingly relatable way.
Author:
Abby Kenna

Aidan Bissett Delivers an Impassioned Earworm in "Sick"
July 24, 2023
"Sick" walks the thematic tightrope of sweaty, underground NY club and radio-ready indie pop anthem.
Author:
Maxamillion Polo

Debbii Dawson Pens a Resounding First Chapter With 'Learning'
July 24, 2023
Dawson’s 'Learning' is folk-pop at its finest.
Author:
Tatum Van Dam

SEB Delivers a Project For Your Summertime Heartbreak and Enlightenment in 'we were so beautiful'
July 24, 2023
'we were so beautiful' is a smorgasbord of summertime sonics.
Author:
Jake Selvey

renforshort Returns With "moshpit," a Delicate Banger
January 31, 2022
"It's about an annoying relationship where you're treated like garbage and just keep trying to get out."
Author:
Tatum Van Dam

Emei Welcomes the 'End of an Era' With Fiery, Fierce and Unapologetic EP
November 2, 2022
'End of an Era' details the feeling of inadequacy that often accompanies young adulthood.
Author:
Chloe Liz

DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
Author:
Tyler Borland

Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Author:
Maxamillion Polo

LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
Author:
Krista Marina Apardian
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
Author:
Maxamillion Polo
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Author:
Tyler Borland

Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
Author:
Jessica Thomas

Ashe's "In Disguise" Is the Very Definition of Timeless Songwriting
June 21, 2019
Watch the video for "In Disguise" and hear it live on Ashe's Ones To Watch - presented tour this fall!
Author:
Maxamillion Polo

Who Is Warren Hue?
October 20, 2022
Meet the 88rising-backed hometown hero turned international sensation.
Author:
Ruby Scott