From the Site

Rediscover Frost Children All Over Again in 'Hearth Room'
November 27, 2023
'Hearth Room' is akin to walking the same streets you've always known albeit from a slightly different perspective.
Author:
Alessandra Rincon

Carly Gibert Won't Waste Her Time Being Your Second Choice in "N2"
November 27, 2023
"N2" sees the rising artist hard launching a newly evolved sound.
Author:
Isabella Margolis

spiderblush Is Done With Running Away in "i can't go back home"
November 22, 2023
"I’m just running away from everything—people, places, and especially time. But I can’t escape myself, and I can’t stop time.”
Author:
Giselle Libby

Katherine Li Leans Into the Subtle Art of Storytelling in 'Isn't It Obvious'
November 21, 2023
'Isn’t It Obvious' is an ode to the recovering overthinkers and overlovers.
Author:
Jazmin Kylene

Aries Steps Out of the House and Back Into the Spotlight in "Cabin Fever"
November 20, 2023
Aries is back just in time for the holidays.
Author:
Alessandra Rincon

LIA LIA Embarks on a Battle For Her Identity in 'Angst'
November 14, 2023
"'Angst' is my big fuck you to anxiety, depression and sickness."
Author:
Alessandra Rincon

KiNG MALA Is Done Crying Over 'SPILT MILK'
November 14, 2023
"It's a purge, a cleansing of everything …and I feel free."
Author:
Alessandra Rincon

Baby Queen Doesn't Shy Away From the Chaos and Confusion of Her 'Quarter Life Crisis'
November 14, 2023
A student of artists like Taylor Swift and The 1975, Baby Queen has no problem placing her deepest insecurities and toxic habits at the forefront of her music.
Author:
Giselle Libby

PinkPantheress Ascends to New Heights in 'Heaven knows'
November 10, 2023
PinkPantheress has cemented her slot in the pop trinity.
Author:
Jazmin Kylene

Zoe Ko Grits Her Newfound Sound in 'Baby Teeth'
November 6, 2023
Ko makes a proper pop-rock pivot, baring her teeth for the world to see.
Author:
DJ Connor

Sam Short's “Taste It” Is a Tantalizing Pop Slowburn
October 28, 2022
"This is the most honest song I’ve ever written. It epitomizes my very first heartbreak."
Author:
DJ Connor

BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
Author:
Maxamillion Polo

Riovaz Teams Up With Kanii For the Chaotic, Dance-Inducing "waiting alonE"
August 12, 2023
"It feels like when you go home with someone and never see them again. Really fun but kinda dark at the same time."
Author:
Alessandra Rincon

Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.
Author:
Carter Fife
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright

SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.
Author:
Carter Fife
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
Author:
Chloe Liz

Who Is mxmtoon? | mxmtoon on BTS, Life Is Strange, and Favorite TikTok Trend
September 7, 2021
Meet the DIY artist blending painful honesty and palpable sincerity.
Author:
Maxamillion Polo

aldn Explores the Life Span of a Relationship in 'the end'
July 25, 2023
Continuing to revolutionize and grow beyond his hyperpop foundation, it feels like there's no end to the self-taught producer and artist's potential.
Author:
Alessandra Rincon
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
Author:
Precious Kato