From the Site

haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Author:
Emily Bird

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian

ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian

Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
Author:
Krista Marina Apardian

TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Author:
Emily Bird

MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
Author:
Krista Marina Apardian
![Junior Mesa's Garage Daydream Is Becoming a Reality [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Junior-Mesa-Ones-to-watch_1581531087.png)
Junior Mesa's Garage Daydream Is Becoming a Reality [Premiere]
February 12, 2020
"For me, music is peace. It's what I want to share."
Author:
Precious Kato

Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
Author:
Joey Legittino

We Are Head Over Heels for Joesef's "Sad Boy" Music
January 29, 2020
Joesef's music is birthed from the wretched gloom that comes the morning after a night of "getting pissed with friends."
Author:
Emily Smith

Zico's "Any song" Is Our Latest TikTok-Fueled Obsession
January 28, 2020
#AnySongChallenge
Author:
Maxamillion Polo

Meet The Booyah! Kids, New York's Bedroom Pop Poster Child
April 16, 2020
The Booyah! Kids are finding a way to stand out within the confines of New York's highly saturated music scene.
Author:
Maddy Quach

Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
Author:
Maxamillion Polo

Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Author:
Tyler Borland

Meet AntsLive, the North London Horse-Riding Rapper Trending Worldwide
January 31, 2023
Is there anything better than a gold-toothed Brit majestically riding a horse through the Italian Alps?
Author:
Tatum Van Dam

spill tab Is the Gen Z Duo Looking to Leave a Dreamy Mark on Pop
July 22, 2020
spill tab is leading the march towards a new form of pop where quality precedes classification.
Author:
Maddy Quach

Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
Author:
Matthew Rudas

Flyana Boss Make For a Fearsome and Charismatic Duo in 'Boffum'
March 9, 2023
'Boffum' is a two-track offering that sees the young duo exploring a colorful array of hip-hop sonics.
Author:
Chloe Liz

ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian

Hypnotic and Honest, Amaria Is Florida's Most Promising R&B Star
August 11, 2021
Synthesizing the best elements of funk, R&B, and ambient music, Amaria is an artist that needs to be on your radar.
Author:
Carter Fife

Jim Legxacy Is Building a Genre-Fusing Legacy
November 1, 2022
Blurring the line between UK club and rap, Legxacy sits firmly in a position all his own.
Author:
Jazmin Kylene