From the Site

haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Author:
Emily Bird

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian

ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian

Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
Author:
Krista Marina Apardian

TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Author:
Emily Bird

MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
Author:
Krista Marina Apardian
![Junior Mesa's Garage Daydream Is Becoming a Reality [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Junior-Mesa-Ones-to-watch_1581531087.png)
Junior Mesa's Garage Daydream Is Becoming a Reality [Premiere]
February 12, 2020
"For me, music is peace. It's what I want to share."
Author:
Precious Kato

Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
Author:
Joey Legittino

We Are Head Over Heels for Joesef's "Sad Boy" Music
January 29, 2020
Joesef's music is birthed from the wretched gloom that comes the morning after a night of "getting pissed with friends."
Author:
Emily Smith

Zico's "Any song" Is Our Latest TikTok-Fueled Obsession
January 28, 2020
#AnySongChallenge
Author:
Maxamillion Polo

No One Sounds Like Deijuvhs
March 17, 2022
Nothing is off-limits for the East London artist blurring emo, rap, drill, and turning UK sounds on their head.
Author:
Alessandra Rincon

Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
Author:
Maxamillion Polo

Meet Chenayder, the Breakout High School Artist Crafting an Indie Pop Dream in 'Blue Oblivion'
May 26, 2023
At only 16, bedroom pop newcomer Chenayder is making a name for herself.
Author:
Jazmin Kylene

DeathbyRomy Is Giving Pop a Goth Makeover
January 3, 2020
It is only a matter of time until Romy and her goth aesthetic to carve out a significant niche in the music world.
Author:
Matthew Rudas

Audrey MiKa and Her Toy Microphone Are Taking the Internet By Storm
September 19, 2019
Just as Ones To Watch alumna Alessia Cara did years ago, Audrey MiKa is earning major recognition from her growing YouTube channel.
Author:
Alissa Arunarsirakul

Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
Author:
Precious Kato

Opera, Screamo, Rap, Rock - Have it All With Jasiah
March 16, 2020
Jasiah's proving to be the next big star to emerge out of the Gen Z music scene & one you should keep your eyes on.
Author:
Emily Smith

anees Never Fails to Wears His Heart On Sleeve
April 28, 2022
anees is the very embodiment of sonic sunshine.
Author:
Alessandra Rincon

Worry Club Is Creating a Community That Extends Beyond Their Music
July 19, 2021
"I know it helps me a lot just to know there's other people out there just like me going through the same shit."
Author:
Joey Legittino

Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland