From the Site
![Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam-melchor-ones-to-watch_1575575048.png)
Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]
December 5, 2019
"Music came naturally to me, but being an artist is so much more than talent or music..."
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
Jayde Returns with Her Vibrant New Single"f this"
March 5, 2021
It's rare an artist can instantly pull you in through the strength of their vocals, but that's exactly what Jayde accomplishes with every new single.
Huron John Ends Two-Year Hiatus, Drops “JUST ME & FRIENDS” and Album Announcement
August 23, 2023
“JUST ME & FRIENDS” is a love letter to honesty and pure connection in the pursuit of spiritual harmony.
Brother. Drop Cryptic New Visuals for "EZ"
March 19, 2021
Indie/alt band Brother. have just unveiled their video for their latest single "EZ."
kate the dreamer's Dual "Plastic Heart" Singles See Her Striving For Peace With Her Emotions
November 14, 2022
The indie-pop artist's complementary tracks score an emotional upheaval.
Sofía Valdés Tells Her Immigrant Story in the Stunning "Easy"
July 14, 2023
“I wrote this song at a time when I was asking so many people for help, but there was no help to be had.”
Matthew Chaim Explores the Bitter-Sweet Nuances of Sacrifice in "Tear"
September 30, 2020
On his second solo release of 2020, Matthew Chaim explores the concept of sacrifice in his own life.
Tommy Newport and EARTHGANG Collide on "Stargazer"
April 13, 2021
Newport and EARTHGANG lay down the perfect foundation for a sentimental yet bittersweet banger.
Magic Bronson Fall For a Robot in "My Baby is an Android"
April 15, 2021
In their latest single, Magic Bronson seamlessly channel the spirit of <i>Her</i> and doo-wop.
Johnny Ashby Returns to Nature in New Indie Folk Track "Wild"
May 21, 2021
"Wild" is warming and stirring both in its sound and theme.
Ben Chandler Transforms Past Mistakes to Sonic Bliss on 'Unity'
September 24, 2021
<i>Unity</i> is a deeply human project, one unafraid to explore its main character's flaws.