From the Site
![Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam-melchor-ones-to-watch_1575575048.png)
Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]
December 5, 2019
"Music came naturally to me, but being an artist is so much more than talent or music..."
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Johnny Utah Yearns for More Than a Booty Call in "4Tounce"
November 7, 2019
Our favorite Philly wunderkind is looking for love.
Rex Orange County Grapples With Fame and Loss in 'Pony'
October 28, 2019
'Pony' may as well be a diary, albeit one of the best-soundtracked diary entries we have heard all year.
Sam Fender's 'Hypersonic Missiles' Cements Him as a Voice of a Generation on the Brink
September 13, 2019
'Hypersonic Missiles' proves that the British artist has not run out of cataclysmic visions to transform into wholly stirring song.
Cruza Conjure a Multidimensional "Fantasy" in Their Latest Single
December 5, 2022
"Fantasy” is a bonafide liquid dream.
Johnny Utah Always Kisses His Homies Goodnight | Quick 6
October 31, 2019
Mr. Utah loves E-40 and knows the importance of a memorable New Year's kiss.
Rook Monroe Makes A Captivating Solo Debut with the Lovelorn "Jolie"
August 18, 2020
After establishing himself as a strong writer by working with artists such as Rihanna, Jeremih, and the Chainsmokers, Rook Monroe is now shifting his efforts to his own solo music.
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.
![Raissa Is the DIY Artist With Dreams of Doing it All [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/raissa-interview-ones-to-watch_1585672588.jpeg)
Raissa Is the DIY Artist With Dreams of Doing it All [Q&A]
March 31, 2020
Raissa is finding inspiration in Lady Gaga's theatrical stage presence and Joni Mitchell's sincere lyricism.
marinelli Has Fallen In Love With "Sarah"
June 30, 2023
marinelli tells the all-too-relatable story of falling in love with someone and wishing for nothing more than being with them.