From the Site
Sophia Messa Relinquishes A Sugar-Coated, Toxic Love in "Ice Cream & Cigarettes"
July 2, 2020
Brazilian-American wunderkind, Sophia Messa offers a look at the darker side of a painfully-sweet first love in third single to date "Ice Cream & Cigarettes."
ROLE MODEL Has a Rapturous Message "for the people in the back"
May 27, 2020
No one does it quite like ROLE MODEL.
![Genevieve Stokes Hits the Nail on the Head With "Lonely and Bored" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/genevieve stokes ones to watch smaller_1590076388.jpg)
Genevieve Stokes Hits the Nail on the Head With "Lonely and Bored" [Premiere + Q&A]
May 21, 2020
"Lonely and Bored" feels warm though its concept is chilling, especially now in isolation. Stokes uses swirling echoes and a gentle melody to provide a backdrop to her overly honest words.
yeule Toes the Line Between Realism and Escapism
May 20, 2020
yeule's music seamlessly drifts between the tangible world and cyberspace.
![Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-furniture_1589559783.JPG)
Maude Latour Captures the Final Days of Normal College Life in "Furniture" Video [Premiere]
May 15, 2020
"My real life. Nothing else. I can't get over how much fun we had."
Mini Trees' "Want Me To Stay" Is an Ethereal Portrait of Unrequited Love
May 7, 2020
Mini Trees' bittersweet wish is all too relatable.
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
Dempsey Hope Pens an Enduring Love Letter in "When I Wake Up"
May 6, 2020
"My realization in this song is that all the little things matter and that none of them should be taken for granted."
The Aces Release "My Phone is Trying to Kill Me," Detail Vulnerable Sophomore Album
May 6, 2020
"If you felt too vulnerable, if it scared you, then you had to keep going."
BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
Max Leone Reminds Us Life Is Too Short to Be "Cautious"
February 27, 2020
"Cautious" is very much a "cautionary tale."
![The F16s Ask the Burning Question: 'Is It Time to Eat the Rich Yet?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-f16s-interview_1635441465.jpg)
The F16s Ask the Burning Question: 'Is It Time to Eat the Rich Yet?' [Q&A]
October 28, 2021
"We're just making what we think works for us. Everyone drapes their rhetoric in the throw of their choice."
Let Valley's 'Lost in Translation' Soundtrack Your Summer Coming-of-Age Story
June 23, 2023
Valley whisks up an infectious feeling of nostalgia in their impressive sophomore effort.
Alexander 23's 'I'm Sorry I Love You' Is a Tender Debut Full of Promise
October 28, 2019
"This EP is about love and loss and lust and luck and lies and laughs."
![From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Naaz-ones-to-watch_1573504853.jpg)
From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]
November 11, 2019
"I've always just made whatever gave me butterflies. That's really all I'm chasing in life, feeling those butterflies..."
COIN's "Youuu" Cements Them as New Wave for a New Generation
January 16, 2020
COIN has built their foundation on infectious hooks and understated emotional complexity.
Conan Gray Takes a Grand, Solemn Bow in “Winner”
August 25, 2023
"There is a certain freedom that comes from recognizing that you’ve been hurt."
THE Peach Tree Rascals Interview
April 9, 2020
We spent the day painting in the backyard with anti-pop's most promising new collective.
Bickle Distinguishes Himself on the Left-of-Center "Talk Words"
August 3, 2021
Bickle is an artist who defies conventions with an infectious fervor.