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NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Whethan, Slump6s, and glaive Go Absolutely "Mental" on New Single
March 11, 2022
"Mental" is an iconoclastic and forward-thinking heater from three of music's most promising stars.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Cecilia Gault Shines on the Neon-Lit "Kira Kira"
March 3, 2022
Gault has landed on a sound both true to her fashionable upbringing and more confident self.
ericdoa Is Living His Best Life on "sad4whattt"
January 31, 2022
With a Euphoria co-sign under his belt, ericdoa has little to be sad about.
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
glaive Does a Victory Lap With 'old dog, new tricks'
January 27, 2022
Breakout hyperpop star glaive has shaped the genre in his image.
torr Delivers "selfdestruct," a Heart-Racing Lovesick Stunner
January 7, 2022
"I wanted to make a super cute and danceable song about having a crush but also write about the not-so-cute part about crushes."
NOT THE MAIN CHARACTERS Bottle Up Their Tears on the Iridescent "evian"
November 10, 2021
Whoever said less is more has clearly never listened to NOT THE MAIN CHARACTERS.
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
carolesdaughter's “nobody’s favorite person, not even my own” Is a Daring and Raw Self-Portrait
April 17, 2023
"The only thing you own in life is your body and your soul and no person is worth losing that for.”
kmoe Connects with ericdoa on New Single "2267″
February 12, 2021
Vancouver genre-bender, kmoe, has been one of the most consistent new voices in electronic, alternative, and pop.
She Loves Boon Subverts Expectation on "For The Weekend"
February 12, 2021
New York City native, She Loves Boon, embodies the rebellious and DIY attitude of the hyperpop community, while still leaning on pop and alternative influences.
Skyte Cuts Class and Runs Free in “IHATESCHOOL”
January 6, 2023
SKYTE is on his way to graduating to the big leagues.
Cybertrash and midwxst Gaze Ahead With New Heater “with u”
December 12, 2022
"with u" is a reminder of the halcyon days of hyperpop past.
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
100 gecs Redefine Holiday Cheer With "sympathy 4 the grinch"
December 7, 2020
"sympathy 4 the grinch" is a hyperpop injection to the holiday canon.
NOT THE MAIN CHARACTERS Bottle Up Their Tears on the Iridescent "evian"
November 10, 2021
Whoever said less is more has clearly never listened to NOT THE MAIN CHARACTERS.
myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.