From the Site

Flyana Boss Make For a Fearsome and Charismatic Duo in 'Boffum'
March 9, 2023
'Boffum' is a two-track offering that sees the young duo exploring a colorful array of hip-hop sonics.
Author:
Chloe Liz

I Died and Went to Yeat’s “AftërLyfe”
March 1, 2023
On 12:01 Friday, February 24, I ascended into the 'AftërLyfe.'
Author:
Carter Fife

10 Artists You Need to See at Rolling Loud California 2023
March 1, 2023
With Rolling Loud California just around the corner, we've got you covered.
Author:
Carter Fife

Joey Valence & Brae Drop Bombs in New Single "DROP!!"
February 22, 2023
Don't step to Joey Valence & Brae.
Author:
Alessandra Rincon

Forces Collide in Shady Blu and Babyface Ray’s “Topic Of Discussion”
February 9, 2023
SoCal's best-kept secret is out of the bag.
Author:
Carter Fife
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
Author:
Jazmin Kylene

Meet AntsLive, the North London Horse-Riding Rapper Trending Worldwide
January 31, 2023
Is there anything better than a gold-toothed Brit majestically riding a horse through the Italian Alps?
Author:
Tatum Van Dam
![10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lonnie-one-night-stand-1673545404.jpg)
10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]
January 12, 2023
We catch up with an artist who ended 2022 with a bang.
Author:
DJ Connor

Rarelylaways Signals His Debut Album With the Effortlessly Hypnotic "Let's"
January 9, 2023
"LET'S" has us longing for warmer, summer days gone by.
Author:
Alessandra Rincon

Ice Spice Keeps the Hits Coming With "In Ha Mood"
January 6, 2023
Ice Spice is making a case for herself among New York's greatest.
Author:
Gregory Castel

Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Author:
Jenna Singer

Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Author:
Tyler Borland

$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Author:
Maxamillion Polo

Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
Author:
Maxamillion Polo
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
Author:
Alissa Arunarsirakul

Chase Atlantic's "LOVE IS (NOT) EASY" Is What Love Sounds Like in 2019
June 7, 2019
The last couple of months have seen the band announce a Ones To Watch and The Noise - presented tour, announce their sophomore album PHASES, and release a series of singles each more infectious than the last.
Author:
Maxamillion Polo
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
Author:
Maxamillion Polo

TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Author:
Emily Bird

Easy Life Transmutes the Mundane into the Glamorous with 'Houseplants'
May 20, 2019
While it's exceedingly difficult to confine Easy Life's music to one specific genre, nothing describes the group's sound more flawlessly than its name.
Author:
Brady Moses

Oliver Tree Has a Chainsaw and Does Not Give a "Fuck"
April 12, 2019
The living meme, viral sensation, and one-of-a-kind electronic artist is creating the most authentic music out there.
Author:
Maxamillion Polo