From the Site
Meet Jelani Aryeh, the Alternative R&B Artist Destined for Greatness
December 5, 2019
Aryeh's name and music convey an inimitable, soft-spoken power.
SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Jean Dawson's "Ooga Booga" Is a Fever Dream We Don't Want to Wake From
November 22, 2019
Dawson is doing music differently.
![Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jez-dior-ones-to-watch_1574375941.jpg)
Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]
November 21, 2019
"If it is just one person reaching out to me saying I saved their life, that alone is success to me."
Winston Surfshirt Brings the Funk We All Need in 'Apple Crumble'
November 18, 2019
Good music never goes out of style.
Ama Lou Cements Herself as an Artist to Know in 'Ama, who?'
November 15, 2019
In her major label debut, Lou captures what it sounds like to be effortlessly self-assured.
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
![Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dae-zhen-ones-to-watch_1572279102.jpeg)
Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]
October 28, 2019
"This song is a reminder to myself of who I do this for: myself."
Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.
Do Yourself a Favor and Listen to Havelock's Mesmerizing Debut Single, "Pig Latin"
March 27, 2019
Havelock is poised to go down in the pantheon of mythical, enigmatic British artists.
![REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-foil-interview_1624639415.jpg)
REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]
June 25, 2021
"Life is life, don't be ashamed and try to hide certain parts of yourself."
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
MIKNNA Provides an 'Escape' From the Mundane in Conceptual Debut Album
January 14, 2019
"Wherever your desired destination may be in life, we hope that each piece enlightens the way."
Shygirl and slowthai Deliver a Hyperpop-Fueled Sex-Positive Anthem on "BDE"
July 6, 2021
Both of them revel in the literal BDE of "BDE."
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
Marco Luka Has No Ceilings on "pretty little lies"
April 5, 2021
"pretty little lies" has an inescapable bounce to it that will likely get stuck in your head for hours to come.
Baby Keem Makes His Case For Album of the Year With 'The Melodic Blue'
September 10, 2021
One of hip-hop's most anticipated projects is finally here.