From the Site
Meet Jelani Aryeh, the Alternative R&B Artist Destined for Greatness
December 5, 2019
Aryeh's name and music convey an inimitable, soft-spoken power.
SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Jean Dawson's "Ooga Booga" Is a Fever Dream We Don't Want to Wake From
November 22, 2019
Dawson is doing music differently.
![Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jez-dior-ones-to-watch_1574375941.jpg)
Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]
November 21, 2019
"If it is just one person reaching out to me saying I saved their life, that alone is success to me."
Winston Surfshirt Brings the Funk We All Need in 'Apple Crumble'
November 18, 2019
Good music never goes out of style.
Ama Lou Cements Herself as an Artist to Know in 'Ama, who?'
November 15, 2019
In her major label debut, Lou captures what it sounds like to be effortlessly self-assured.
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
Chase Atlantic's "LOVE IS (NOT) EASY" Is What Love Sounds Like in 2019
June 7, 2019
The last couple of months have seen the band announce a Ones To Watch and The Noise - presented tour, announce their sophomore album PHASES, and release a series of singles each more infectious than the last.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Easy Life Transmutes the Mundane into the Glamorous with 'Houseplants'
May 20, 2019
While it's exceedingly difficult to confine Easy Life's music to one specific genre, nothing describes the group's sound more flawlessly than its name.
Oliver Tree Has a Chainsaw and Does Not Give a "Fuck"
April 12, 2019
The living meme, viral sensation, and one-of-a-kind electronic artist is creating the most authentic music out there.